Dan Petrovic

Dan Petrovic

Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker. In addition to industry leadership, Dan also maintains an active academic life as an adjunct lecturer and the chairman of the Industry Advisory Board for the School of Marketing at Griffith University.

Connect with Dan on Twitter or LinkedIn

Profile Images

– Dan Petrovic [Transparent Background]
– Dan Petrovic [White Background] 


Featured Content

Whiteboard Friday: How to Write for the Web

Listed as #5 in Moz’s Top 10 content of the year

We tend to put a lot of effort into writing great content these days. But what’s the point of all that hard work if hardly anybody actually reads it through to the end?

User Behaviour Data as a Ranking Signal

Do search engines collect and utilise user behaviour data for ranking purposes? We’ve got a deep-dive into the data and theories behind user behaviour, search visibility, and more.

Why Nobody Reads Your Content

Our research shows that only one in five people read web content word for word. Majority scan, skip and only read key items of interest.

The Art of Link Earning

Understanding the nature of organic links on the web: An overview of eight primary contextual link environments.

Conversations With Google

An in-depth post discussing the importance of natural language conversation in human-computer interaction and long-term predictions on evolution of Google.

Talks, Lectures, Interviews & Events


  • 10 March: REPUBLICA Conference, Melbourne
  • 27 April: UQMAS – University of Queensland, Brisbane
  • 21 May: PeepCon, Quezon City
  • 7 June: Big Digital, Adelaide
  • 22 September: SEOktoberfest, Munich
  • 21 October: SEO Zone, Istanbul


Moz IgnitePhoto courtesy of Moz

  • Marketing Festival 2015, Brno, Czech Republic
  • Hubspot Webinar: Advanced SEO Process
  • SMX Munich
    • Presentation: The Fine Art of Link Earning
    • Webmasters on the Roof All Star Panel
  • SMX Sydney
    • Presentation: The Fine Art of Link Earning
    • Expert Panel
  • MozCon, Seattle
  • Podcast Interview with Borja Obeso
  • SEOktoberfest 8, Munich, Germany
  • Griffith University
    • SEO Guest Lecture
    • Promotion Lecture
    • Promotion + Content Lecture
    • Industry Advisory Board
  • Digital Summit: CRO & Content Talk
    • Brisbane
    • Melbourne
  • Hubspot Marketing Masterclass:
    • Melbourne
    • Sydney
  • DEJAN Partners: SEO Talk
    • Sydney
    • Brisbane
  • Southbank Convention Centre, Brisbane, SEO Talk
  • SEMY Awards Dinner, Munich
  • WordCamp Brisbane, Creative SEO Talk


SMX PanelRand Fishkin, Dan Petrovic, Aleyda Solis, Kaspar Szymanski

  • Search Engine Bootcamp, Sydney
  • Practical Analytics, Griffith University, Gold Coast
  • SEOktoberfest, Munich, Germany
  • SMX Sydney
  • SMX Munich, Germany
  • Dejan SEO @ Hilton, Sofia, Bulgaria [for WordCamp Europe]
  • Click! Digital Expo, Brisbane
  • Google Guest Lecture at Griffith University, Nathan
  • Online Marketing Guest Lecture at Griffith University, Gold Coast
  • Industry Advisory Board Meeting, Brisbane Technology Park
  • Marketing Department Review Committee Meeting, Griffith University

Dan Petrovic, SMX


Dan Petrovic

  • Keynote at Search Marketing Day, Poland
  • WordCamp, Melbourne
  • 7th IMMAP Summit, Philippines
  • Brisbane Digital Media Event, Belgrade
  • Guest Lecture, Griffith University, Gold Coast
  • ABC TV Interview, Melbourne
  • Google Tour, Zurich
  • Online Retailer, Sydney
  • Young Entrepreneur Awards Finalist, Brisbane
  • Guest Lecture, Griffith University, Brisbane
  • SMX, Sydney
  • SMX Elite, Sydney
  • Linux Conference Interviews, Canberra
  • Hangout with CERN, Zurich
  • e-Commerce Expo, Melbourne
  • Industry Advisory Board, Griffith University, Brisbane


Dan Petrovic

  • SMX, Sydney
  • SMX, Melbourne
  • Australian Tourism Data Warehouse, Brisbane
  • Guest Lecture, Griffith University, Gold Coast
  • Guest Lecture, Griffith University, Brisbane
  • Click! Digital Expo, Brisbane
  • Dejan SEO Seminar, Brisbane
  • Young Entrepreneur Awards Finalist, Brisbane
  • PeSA Internet Conference, Gold Coast


Dan Petrovic
Dan Petrovic, Search Engine Bootcamp

  • Technology Expo, Glastone
  • SMX, Sydney
  • SMX, Melbourne
  • Hyness Lawyers Breakfast Seminar, Brisbane
  • PeSA Internet Conference, Gold Coast
  • Crescent of Brisbane, Springwood
  • CCA Educause, Sydney
  • Guest Lecture, Griffith University, Gold Coast
  • Guest Lecture, Griffith University, Nathan
  • Young Entrepreneur Awards Finalist, Brisbane
  • WordCamp, Gold Coast
  • SEO Bootcamp


Dan PetrovicDan Petrovic, Search Engine Marketing Day, Poznan, Poland

  • CeBIT
  • SMX Sydney
  • SMX Melbourne
  • SEO Masterclass Brisbane
  • SEO Bootcamp
  • Young Entrepreneur Awards Finalist, Brisbane

Video Highlights

The future of SEO with Rand Fishkin

Mars One

SEOktoberfest 2014