Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

Connect with Dan on Twitter or LinkedIn

Profile Images

– Dan Petrovic [Transparent Background]
– Dan Petrovic [White Background]

Latest Project: Discovery Content

Featured Content

Listed as #5 in Moz’s Top 10 content of the year

We tend to put a lot of effort into writing great content these days. But what’s the point of all that hard work if hardly anybody actually reads it through to the end?

• User Behaviour Data as a Ranking Signal
  Do search engines collect and utilise user behaviour data for ranking purposes? We’ve got a deep-dive into the data and theories behind user behaviour, search visibility, and more.
• Why Nobody Reads Your Content
  Our research shows that only one in five people read web content word for word. Majority scan, skip and only read key items of interest.
• The Art of Link Earning
  Understanding the nature of organic links on the web: An overview of eight primary contextual link environments.
• Conversations With Google
  An in-depth post discussing the importance of natural language conversation in human-computer interaction and long-term predictions on evolution of Google.

Talks, Lectures, Interviews & Events

Dan Petrovic with Cyrus Shepard

2017 Events

• SMX, Munich
• SEO Summit, Manila [slides]
• SEO Bootcamp, Sydney
• Whitehat vs Blackhat, Canada
• Webmasters on the Roof, Munich
• Search Marketing Summit Panel, Sydney
• SMS Sydney, Advanced SEO Workshop
• SEOktoberfest X, Munich
• Big Digital, Adelaide
• Cloudland Event With Google, Brisbane
• MORCON, Manila
• Tourism Marketing Summit, Split, Croatia (“How important is content for SEO?”)

2016 Events

• SEOktoberfest IX, Munich
• Digital Marketing Lecture, Griffith University, Brisbane
• Digital Olympus, Worldwide Broadcast
• SEO Summit, Quezon City
• Big Digital, Adelaide
• PeepCon, Quezon City
• REPUBLICA Conference, Melbourne
• UQMAS Panel – University of Queensland, Brisbane

2015 Events

Dan Petrovic, Mozcon Ignite 2015

• Marketing Festival 2015, Brno, Czech Republic
• Hubspot Webinar: Advanced SEO Process
• SMX Munich
  • Presentation: The Fine Art of Link Earning
  • Webmasters on the Roof All Star Panel
• SMX Sydney
  • Presentation: The Fine Art of Link Earning
  • Expert Panel
• MozCon, Seattle
• Podcast Interview with Borja Obeso
• SEOktoberfest 8, Munich, Germany
• Griffith University
  • SEO Guest Lecture
  • Promotion Lecture
  • Promotion + Content Lecture
  • Industry Advisory Board
• Digital Summit: CRO & Content Talk
  • Brisbane
  • Melbourne
• Hubspot Marketing Masterclass:
  • Melbourne
  • Sydney
• DEJAN Partners: SEO Talk
  • Sydney
  • Brisbane
• Southbank Convention Centre, Brisbane, SEO Talk
• SEMY Awards Dinner, Munich
• WordCamp Brisbane, Creative SEO Talk

2014 Events

Rand Fishkin, Dan Petrovic, Aleyda Solis, Kaspar Szymanski

• Search Engine Bootcamp, Sydney
• Practical Analytics, Griffith University, Gold Coast
• SEOktoberfest, Munich, Germany
• SMX Sydney
• SMX Munich, Germany
• Dejan SEO @ Hilton, Sofia, Bulgaria [for WordCamp Europe]
• Click! Digital Expo, Brisbane
• Google Guest Lecture at Griffith University, Nathan
• Online Marketing Guest Lecture at Griffith University, Gold Coast
• Industry Advisory Board Meeting, Brisbane Technology Park
• Marketing Department Review Committee Meeting, Griffith University

2013 Events

Dan Petrovic, SMX

• Keynote at Search Marketing Day, Poland
• WordCamp, Melbourne
• 7th IMMAP Summit, Philippines
• Brisbane Digital Media Event, Belgrade
• Guest Lecture, Griffith University, Gold Coast
• ABC TV Interview, Melbourne
• Google Tour, Zurich
• Online Retailer, Sydney
• Young Entrepreneur Awards Finalist, Brisbane
• Guest Lecture, Griffith University, Brisbane
• SMX, Sydney
• SMX Elite, Sydney
• Linux Conference Interviews, Canberra
• Hangout with CERN, Zurich
• e-Commerce Expo, Melbourne
• Industry Advisory Board, Griffith University, Brisbane

2012 Events

Dan Petrovic, TV Interview

• SMX, Sydney
• SMX, Melbourne
• Australian Tourism Data Warehouse, Brisbane
• Guest Lecture, Griffith University, Gold Coast
• Guest Lecture, Griffith University, Brisbane
• Click! Digital Expo, Brisbane
• Dejan SEO Seminar, Brisbane
• Young Entrepreneur Awards Finalist, Brisbane
• PeSA Internet Conference, Gold Coast

2011 Events

Dan Petrovic, Search Engine Bootcamp

• Technology Expo, Gladstone
• SMX, Sydney
• SMX, Melbourne
• Hyness Lawyers Breakfast Seminar, Brisbane
• PeSA Internet Conference, Gold Coast
• Crescent of Brisbane, Springwood
• CCA Educause, Sydney
• Guest Lecture, Griffith University, Gold Coast
• Guest Lecture, Griffith University, Nathan
• Young Entrepreneur Awards Finalist, Brisbane
• WordCamp, Gold Coast
• SEO Bootcamp

2010 Events

Dan Petrovic, Search Engine Marketing Day, Poznan, Poland

• CeBIT
• SMX Sydney
• SMX Melbourne
• ABITE
• SEO Masterclass Brisbane
• SEO Bootcamp
• Young Entrepreneur Awards Finalist, Brisbane

Video Highlights

The future of SEO with Rand Fishkin

Mars One