How people read online [2018 Survey]

A survey of 1,001 users* shows that most web users skim and scan through web content looking for items of interest.

  • Sample Size: 1001
  • Targeting Audience: Users on websites in the Google Surveys publisher network
  • Sampling: Representative
  • Age: All Ages
Predictive Analytics With Google’s Search Console Data

Predictive Analytics With Google’s Search Console Data

SEO is supposed to be strategic. There’s just too much work to do it all at once. By following my framework you’ll be able to easily surface extraordinary opportunities and prioritise your work accordingly.

In the last two articles I’ve …

Same Rank. More Clicks.

Same Rank. More Clicks.

Organic search traffic can be improved without increasing rankings.

All search results compete for user attention. An attractive search snippet on the second position can get as many or more clicks as a poorly presented first result.

What is click-through…
How to write for the web

How to write for the web

Here are the seven rules of effective online writing:

  • Start with a conclusion
  • Minimise interruptions
  • Enable “scanability”
  • Be appealing
  • Offer value
  • Build trust
  • Engage

You have just scanned over a bullet point list, which answers the question asked in