Link Building
Our Link Building Strategies
Following are the link building strategies we employ in order to grow and maintain powerful and diverse backlink portfolios for our clients:
Standard Level Link Building
- Advanced Link Target Research, Discovery & Negotiation
- Competitor Backlink Acquisition
- Establishing Passive Link Building Tactics
- Link Consolidation and Non Anchor References
- Quality Directories
- Relevant Memberships
- High Value Donations
- News Publishing Sites
- Exploring Non-Competitive Industries
- Brand Leverage Tactics
Advanced Methods
- Link Bait
- Citing and References
- Viral Marketing
- Video Distribution
- Widgets
- Competitions
High Quality Link Acquisition & Consolidation
Dejan SEO link building team employs a set of unique link acquisition tactics that secure high quality links in addition to mass link generation typically encountered with traditional link building companies. Our strategy has been tested and applied to numerous campaigns in the past with great success. Our tests indicate the need for the right balance of high quality links within the mix of regular link building. Low level backlinks will not perform alone within a desired period of time.
Summary: Quality links play essential role in getting quick results in search engines.
Long Tail
The increase in rankings will be steady and gradual and designed with long-term effects in mind. We expect a significant portion of traffic coming through a long tail phrase range (niche terms) prior to flow of traffic from some of the more competitive target search terms.
Maintenance
Dejan SEO will ensure that a constant flow of fresh backlinks is continuously added to the site in order to maintain high rankings. Any phrase refinement, campaign adjustments and ongoing on-site recommendations are covered and handled by our consultants. We feature a high level of transparency and provide 24/7 access to rankings and link building activities.
Software
All our link building is done by people – not machines. We do use a custom link building software platform which helps our team stay organised and keep good record of daily activities. This also means that we’re able to provide transparent monthly reporting to our clients.
How Link Building Works
Google and other search engines use numerous signals to determine website’s reputation and authority, however, the strongest factor out of all is the quality and diversity of incoming links from other websites. Essentially the whole logic is based on the voting principle where each link from a website other than your own is a vote. This might lead to a quick conclusion that more links you get the better, which can be a deceiving thought and later in this article we will find out why. Let’s say you’re looking for a good lawyer. You are flipping the local business directory, seeing ads and hearing about different names and brands.
Which one is better you ask yourself? This is where you ask your friends, colleagues and relatives. Some of people you know will be more trustworthy and some will be better acquainted with the law business whereas others advice will not weight as much due to their lack of expertise, experience or they are simply someone who you would not trust with advice. Same rules count for links pointing to your website. Search engines will look at your content first and try to understand what your website is about. After that they will try to see if they should trust your content by seeing who links to you. But this is not where it ends. Similarly to the way people determine who to trust in the real world search engines will treat links from different website in different ways. For example, these are pretty important factors:
- Is the website that links to you related to your website’s content?
- Are others linking to the website that links to you?
- What is the quality of the links that are pointing to the website that links to you?
- Where are you linked from on their page?
Getting one link from a trusted source is better than a thousand links from spammy websites. A site owner can get pretty good links and rankings through simply generating outstanding content or providing excellent service. This alone, however, is not always enough as there will be always those who do that – and something extra to achieve better rankings. It’s this ‘extra’ that gives you the competitive advantage and this is the main benefit you will receive from your SEO company or a link building specialist. Before embracing a link building campaign we always ensure that we’re not basing our efforts on pure guesswork.
Phrase research is of absolute importance for any link building or SEO campaign. Targeting wrong phrases could be a tremendous waste of time, money and resources. Another thing to watch out for is to make sure that your website doesn’t get into a ‘bad neighborhood’ so make sure you don’t participate in dodgy linking scheme and blackhat SEO practices that are in conflict with search engine guidelines. Our link building specialist team features years of experience in securing quality links that work well in line with your on-site optimisation and content. If you would like to find out how your business can benefit from our advanced link building strategies please contact us or call 1300 123 736
