Link Building

Link building is an SEO discipline aimed at creating inbound links in order to achieve higher search engine rankings. Search engines today are complex and rely on hundreds of rankings signals but links still play a major role in page quality evaluation.

Best Practices in Link Building

Search engines expect you to produce great content and wait for the links and social shares to happen organically. Working closely within search engine guidelines is recommended to avoid potential problems with the long-term performance of your website.

How do we help with links?

Education

First step is to learn about your business as much as we can and explore and document all possible opportunities available to you.

Strategy

Once we gain better insight into your business and the industry we form a plan of action which involves two components:

• Content Development
• Outreach Campaign

Benefits

High quality links contribute to more than just your rankings:

• Branding
• Authorship
• Traffic

Common Misconceptions

Risk vs Reward

Most webmasters in competitive industries don’t follow search engine guidelines and continuously stretch the definition of “whitehat”. Search engines are very good at detecting obvious spam and well-known link building footprints. They take harsh action on detected link spam and it’s often difficult to repair the damage bad links can have on your website’s rankings. Taking high-risk gambles with your business is not a good long-term strategy.

Quality vs Quantity

More links doesn’t mean better rankings. Only a few natural links can outperform hundreds of inorganic links while maintaining your link profile spam free and safe in the future. Please keep this in mind while we work on your campaign. Pushing for more links will result in lower quality of links.

The Edge

We believe in working smarter in order to provide the best value for your investment and have implemented our own practices and methodologies to maximise our performance:

• Streamlined link building workflow
  • Content generation methodology
  • Defined outreach styles
  • Custom-built productivity software
  • Link and contact database
• Large Team
  • We always have the extra capacity to take on new projects
  • We employ our own people for content outreach
  • Multiple small teams who know your business
• Experience at creative content generation
• Effective use of social media
• Fully integrated with Google Authorship