Backtype is a new marketing intelligence service launched by Christopher Golda and Mike Montano. It allows users to find, follow, and share blog comments made about different sites across the Internet. It tracks the “social impact” of websites and companies by finding blog posts on sites such as Twitter, Facebook, Digg, and reddit.com that mention the site.

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On Sept 8th 2010, Google launched its Google Instant feature, a modification to the Google Search engine supported by more advanced information referencing systems.Google advertises its “faster than the speed of type” engine by claiming that its new search application saved internet users 2-5 seconds per search, is a more intelligent guide to finding desired information, and gives instant results at the onset of typing.With the new Google Instant Previews, Google hopes to build on its model search engine by allowing the user to see snapshots of web pages by clicking on the magnifying glass near the search space.

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