Guest Lecture at Griffith University

Dan Petrovic in a guest lecture at Griffith University

This week Dan Petrovic spoke as a guest lecturer to post-graduate students at Griffith University. The topics discussed ranged from research to strategy execution for SEO and ended with practical tips and examples. During the lecture students had the opportunity to see how the search engine optimisation process flows in a professional environment.…

 

Image Optimisation – How to Get the Maximum out of Your Images

Image optimisation is one of the SEO aspects any website needs to properly implement. Unfortunately there are plenty of websites that don’t use this common practice. Even worse, like everything else in the SEO world images can be overly optimised, and there are websites that do just that.…

 

Web Copywriting – How To Write Copy For Your Website

Web copywriting is different to other forms of writing for your business. Why? There has been a quiet revolution in terms of writing for the web, which matches the changing way people use the internet.

The first web sites on the net are now called brochure sites, as all they really contained was information you would read in brochures about the business.…

 

Universe Sandbox

Universe Sandbox

Author: Dan Petrovic
Dejan SEO: http://dejanseo.com.au

Universe Sandbox is a unique combination of art, science and entertainment packed in a fun and intuitive interface. The main problem with it is that one does not know where to start in describing its awesomeness.…

 

Domain Hyphenation Test

There has been much talk about domain hyphenation with Google’s response vague as usual. Dejan SEO team put this to test and in conclusion non-hyphenated domains have an advantage over hyphenated ones. For test specifics and results read on.

Dejan SEO Loves Testing

Here are the technical details of the setup:

Domain Registration & Hosting

We registered two domains:

  • keyword1keyword2keyword3keyword4.com
  • keyword1-keyword2-keyword3-keyword4.com

They were registered seconds apart and in order as above using same whois information and custom name servers:

  • ns1.keyword1keyword2keyword3keyword4.com
  • ns2.keyword1keyword2keyword3keyword4.com

and:

  • ns1.keyword1-keyword2-keyword3-keyword4.com
  • ns2.keyword1-keyword2-keyword3-keyword4.com

Both domains were hosted on a different IP of the same C-block.…

 

Market Defining Keywords – Difference between MDK and SEO Keywords

When starting a link building campaign and keyword research the basis of good research is to first analyze market defining keywords or MDK’s. In order to get to those SEO keywords that people will search for and that will convert your traffic you need to define your market on the web, and we do that by doing market defining keyword research.…

 

Get Links without Asking for Them, Link Bait 101

You all know what link bait is, an article, content, widget, tool, app, news or anything interesting to users that much that they will link to it and recommend it to others on their own accord. So there is no need to contact webmasters and ask for links, no need to research potential link opportunities, all you need to do is create a powerful link magnet and you are all set.…

 

Google Instant Ads Preview Goes Live

Last few months have definitely shown us that Google is not kidding around and that are still far from stopping with improvements and changes. We have seen more search engine updates in the last year than in the 10 years before that.…

 

Griffith University: SEO

SEO Guide for Internet Marketers

Presenter: Dan Petrovic
Date: 21.09.11 (Nathan)
Download PDF: DejanSEO-Lecture-Griffith

Past Presentations:
Date: 11.05.11 (Gold Coast)
Date: 06.05.11 (Nathan)

Note: Keep an eye on this page for presentation slides and bonus information.

One of the fastest growing digital industries is search engine optimisation.…

 

Webmaster Tools Checklist

Many webmasters rush into SEO before checking the most basic elements of their online presence. At Dejan SEO we encourage all our clients to use whatever tools and information search engines offer to gain better insight into their situation. Google, in particular is very good at supporting webmasters with their SEO.…

 

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