AdWords EditorVersion 9.5 Out Now

AdWords Editor Logo

Google released AdWords Editor version 9.5 a few days ago and it boasts a bunch of new features which should help you build your campaigns quicker leaving time for more important activities such as strategy development. Some features are definitely improvements, such as being able to select ad delivery method or upgraded revert options.

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Google Analytics Multi-Channel Funnels – Great Improvement for Tracking Conversions

With the recent barrage of updates we have seen from Google it is no wonder that today they rolled a new one to Google Analytics. Earlier today Google announced a new update to the +1 button, and a few days after the new sessions measures in Google Analytics we now have multi-channel funnels for all users.…

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Spikes in Analytics? Google and Bing Updates Confuse Webmasters

In the past week we have seen our share of alarming questions in the SEO forums asking about the recent changes in Google Analytics on the 11th and the bug fix on the 16th. That discussion was soon followed by the Bing webmaster tools adoption of the Yahoo data, which followed up with more spikes in our traffic and also changes with the CTR.…

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6 Reasons for Bidding on your Brands Keywords

brand--on-price-labels

During my career in Search Engine Marketing, one question that keeps popping up every now and again from clients is “should/why are we bidding on our branded keywords, we are at the top anyway”. Yes, I don’t disagree with the “at the top” statement one bit, however I fully disagree with not bidding on a company’s own branded phrases.

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Limit of 301 Redirects

In a video session Matt Cutts explains an issue of 301 redirection (permanent redirects) and talks about limits of use and how many redirects can be chained together.…

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SEO Test: Site Command

According to our casual observations site: command in Google tends to sort URLs by their length among other criteria (candicates: indexing/caching date, content, uniqueness…etc). To test how this work with pure URLs and minimal content we conducted a test with the following parameters:…

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