How to teach people SEO in five minutes?
Well, our director, Dan Petrovic took up the challenge and decided to present the basic principles of SEO to the IT and creative crowd of Brisbane during the latest Ignite event.
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Google, Bing and Yahoo have come up with a new initiative in order to assist with a common set of schemas for structured data markup. This resource is designed for webmasters to enable them to easier present their information to search engines.
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Review of the Second International SEARCH Conference
The South East Asia Research Centre for Communication and Humanities
Location: Taylor’s University, Kuala Lumpur, Malaysia
Dates: 28 May, 29 May 2011
Author: Dan Petrovic
This year’s SEARCH conference featured an incredible number of insightful speakers from different parts of the world.
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August 9th Update: As reported by @alexasigno, Google has just introduced a new SERP layout for branded terms which looks like this:
More compact version is available for some Australian domains such as Flight Centre:
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SERPs (Search engine result pages) are a familiar sight to all internet users, but their presentation is starting to transform more rapidly than ever.
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Google has done a good job with determining what is and what is not boilerplate using algorithms. What this means is there is generally no need to correctly annotate what content is boilerplate and what is not. Whether the on-page words are part of the navigation, the footer, or some sort of sidebar, generally using microformats is not necessary.
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Since Google began ranking pages, it has always used links as votes. The more links from trusted sources that are directed at a particular site, the higher that site ranks. The “rel=nofollow” tag was introduced so that webmasters could decide which sites to give their vote.
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There are many common misconceptions surrounding SEO; most involve keywords and backlinks but some even include the actual code of the website itself. Does coding have an impact on SEO?
Most say that it doesn’t. This likely stems from the fact that w3c validation is confirmed to have no impact whatsoever on page rank and SEO.
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In a recent article we highlighted the fact that Google Images lacks in freshness. Although that is largely still the case, there have been some positive movements in attempt to make image search fresher. For example if you search for something that’s recently been covered or introduced Google will now put a timestamp on the image to show how recent it is.
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