How Gender is Distributed Online

We would like to think the Internet is a utopia of fairness and opportunity but the reality is, some members of society miss out more than others.

A surprising statistic has been revealed recently – there are 200 million fewer …

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Content Visibility Tactic: Tweet Piggyback

Embedding tweets within content can add greater context to our stories and connect our readers with people and brands of interest. There is a hidden benefit, though, and it’s the way Twitter handles related content.

By embedding a tweet into …

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How Mobile Influences Our Habits Online

How Mobile Influences Our Habits Online

The true value of what mobile technology has offered consumers and marketers has perhaps not been recognised until recently. For the first time ever, there are more than one billion smartphones currently on the market. Don’t underestimate what this figure …

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