‘Brand Activate’ is Google’s new initiative with aim to re-invent the way big companies measure and quickly act in response to their branding efforts and consumer sentiment.
Google’s move in this direction represents addition to the usual metrics based on CTR values and impressions and they hope to set new industry standard in measuring branding and advertising defectiveness.…
I know that big companies go through a lot of brainstorming meetings, hiring great creative people to present their brand in a new light, a better light and increase their brand awareness. Small companies and startups often don’t have the funds to do the same, but that doesn’t mean that they can’t present their brand in a great light with just the things they have, in fact, branding can be fun, it should be fun if you ask me.…
Google has introduced two updates to rich snippets including global support of product rich snippets and HTML input inclusion in rich snippet testing tool.
Product rich snippets give us the ability to display price, availability, ratings and similar extra information to our core snippet.…
For the past few months, Google Currents has been in various states of testing and review while its parent company irons out the wrinkles. Only US customers have had access to its web-based and mobile service, at least until now. That all changes with the debut of Google Currents for international users, which delivers Currents to UK readers for iOS and Android.…
Matt Cutts from Google has just announced that they have sent out 20,000 messages to owners of websites which may have been hacked.
As part of Google’s search quality efforts, strong communication with the webmaster community continues via numerous on-line channels. Google advises webmasters and website owners that Google Webmaster Tools remains the single most reliable channel of communication with the search engine.…
In this article we describe quantitative metric-based link spam detection in a collection of analysed domains. Accuracy and co-relation ranges from 60 to 90 percent with adjustment of different quality parameters. Our technique is still considered to be ‘work in progress’ and may not be fit for accurate automated action.…
Google Plus gets a brand new design featuring a complete layout and look & feel overhaul. The rapid design changes and releases at Google are nothing new and their new attitude towards product release is to get things out there and see what happens.…
Google clarifies webmaster questions around potential conflicting nature of rel canonical and hreflang annotation.
Websites which serve the same content in multiple languages can utilise the rel=”alternate” hreflang=”x” annotations to help Google decide which version to serve to which language group.…
Google recently introduced another new product called Google Consumer Surveys. The premise of this new service is to allow users to create their own consumer survey and Google will then distribute it across their publisher networks including, online news sites, video creators and app developers.…
Guest post by Massimo Ragnedda
This year as every year at the annual World Wide Web Conference the topic under consideration is the future direction of the World Wide Web. The Conference will be an extremely useful opportunity to discuss and understand the social consequences and impact of the new technologies of Communication on culture and it inspires small and large companies to aim for a more dynamic and truly global world wide web.…
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