Fifth Most Turbulent Day in Google This Year? False Alarm.

Update: Our team has investigated the jump in SERPs and found an interface change in Google’s search results. This is likely NOT an algorithmic change at Google.

Algoroo November 2013

Algoroo measured an extremely high level of SERP flux in Google last night indicating that something significant has changed in the way search results are displayed.…

 

Creating Authoritative Content Without Client Input

Client Punching My face

I tend to talk about the importance of content till my clients want to punch me in the face.

I can understand why. Creating “great” content can be hard without client input. After all, you’re an expert in SEO, not warehouse racking (contender for the most boring industry and yes, real client).…

 

Social media and mobile technologies in bridging digital divides

Digital inequalities such as digital divides are a big issue in the information society, potentially influencing engagement in political, social, and educational life. They create marginalized, excluded groups who do not have access to the Internet, to information, or maybe to the necessary skills for using these devices and social applications.…

 

7 Reasons Why Your Online Marketing Is Failing

As the internet becomes the primary source of communication between consumers and businesses, whether it be for social conversation, information provision or sales of products and services, being able to market your business successfully on the web is crucial.

Image Credit: mkhmarketing

This is particularly true of small businesses or start-ups, who might be utilising trial and error techniques and facing difficulty hitting the spot in their early stages.…

 

Scientists Use AuthorRank-Like Logic to Assess Article Quality on Wikipedia

Xiangju Qin and Pádraig Cunningham from UCD have just published an interesting paper which discusses the challenges in quality assessment of Wikipedia articles. Their approach to quality scoring is based on three main modes:

  1. Edit contribution
  2. Contributor authoritativeness measures
  3. Combination of the two

The hypothesis is that Wikipedia pages with a significant number of contributions from authoritative editors are likely to be of a high quality.…

 

Little-Known Gem of Google+ Engagement

There is one powerful, but often overlooked feature on Google+

TL;DR: Pages can leave reviews for other pages.

I spotted this while browsing through +Dejan SEO page and noticed it had a blank “Reviews” section. To be honest I’m pretty sure this feature has been around for a while, I just never thought about its potential.…

 

Possible Google Update: Friday 25-10-13

Algoroo has measured a significant ranking flux on Friday after a relatively stable fortnight indicating at a possible algorithmic tweak at Google.

2.33 roos

The SERP turbulence level this Friday was at a whopping 2.33 roos making it the 8th most volatile day in 2013:

updates

Are we looking at a new layer in the search quality algorithm or a tweak to an existing one?…

 

Reddit: Google’s Semantic Data-Mining Opportunity

Look at this perfectly looped image sequence. It’s link building, chain making, Futurama, factory… it’s satisfying, and hypnotic. Google, however, won’t be able to link these concepts well enough unless it’s fed structured semantic data. They must find creative ways to correlate “strings” and understand “things” as webmasters don’t always have a habit of structuring their data, just like they don’t always use rel=”nofollow” or write clean code.…

 

Link Removal Blackmail

In the past few months we’ve all removed a few links, some of us even handled link removal campaigns for our clients. Mistakes of the past practices come back around and now the entire SEO community is dealing with them, it touches every level.…

 

Tested: QR and EXIF URL Discovery

googlebot

I’ll keep this short and to the point. We tested two things:

  1. Will Google discover a URL contained in a QR code?
  2. Will Google discover a URL contained in an EXIF?

The answer to both at this stage of our test is: No.…

 

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