Google in 2023

How we will search the web in the next decade.

User

Google 1

1998-2000

When Google started in 1998 many fell in love with it. It had a cute name, fast results and there were no ads. What was not to like about it?…

 

What Metrics Do You Report to Clients

Beakers & Test Tubes

Last week I shared a quick 3 question survey asking what metrics SEOs are reporting to their clients. I started this to help me with another article I’m writing, and this is just a quick report of the results to say thank you to all those that took part, and particularly to the SEO Hangout Panel and to Eric Wu for sharing on the Technical SEO Community.…

 

Facebook Will Undergo a “Rapid Decline”, Researchers Say

R.I.P. Facebook

It’s a known fact that young users no longer hang out on Facebook as much as they used to, but now there’s some scientific proof to it. A paper by John Cannarella and Joshua A. Spechler of the Princeton University titled “Epidemiological modeling of online social network dynamics” predicts grim future for the social media giant saying: “Extrapolating the best fit model into the future suggests that Facebook will undergo a rapid decline in the coming years, losing 80% of its peak user base between 2015 and 2017.”

The following graph shows search query data for “Facebook” compared to “MySpace” (Source: Google Trends)

 Facebook Graph

Cannarella and Spechler used this data to make prediction of the trend of “Facebook” search query using best fit irSIR model and found a likely range when and how rapidly the decline is likely to happen.…

 

Google+ Profile Authority: An In-Depth Analysis

What determines influential profiles on Google+, how do profiles gain influence, and why are some profiles more successful than others?

banner

Italian SEO community has been buzzing with excitement over a comprehensive study of Google+ by +Maurizio Ceravolo which includes tons of data, visualisations and interactive graphs (http://goo.gl/hPsBx9).…

 

Google’s First Major Algorithm Update in 2014?

After a promised quiet holiday period, Google’s search results started fluctuating again on the 8th of January culminating at a massive 2.91 roos on the 17th. This is the 6th strongest SERP fluctuation we’ve seen in a year and the first major result shake up in 2014.…

 

WordPress Plugin for Google+ Interactive Posts

Google+ interactive posts

This plugin streamlines interactive post implementation on WordPress websites.

Download Link

Note: This plugin is in alpha version. Please report any bugs and usability issues in the comments below.

About Interactive Posts

Interactive posts on Google+ are similar to basic shared posts with an added call-to-action button, functionality and additional page interaction statistics in Google+ page dashboard. …

 

Google is Aware of Temporary Link Schemes

Deleted

Temporary link schemes based on random link placement work a bit like this:

  1. Spam the web with links.
  2. Delete them soon after that (to avoid penalties but feed the algorithm).
  3. Count money.

But there’s a problem with this plan. Google’s webspam team is aware of it and they do take action against it. …

 

First Google Webmaster Tools Update in 2014

Cyrus Shepard (via Thomas Høgenhaven) has just reported an exciting update in Google Webmaster Tools. When you log in and navigate over to “Search Queries” you’ll see a timeline annotation saying: “An improvement to our top search queries data was applied retroactively on 12/31/13″:

GWT Update 2014

 

Entrepreneurial Search

Entrepreneurial Search

The Good Old Days

I was born in the last decade of Yugoslavia’s golden age and my parents thought I would be a scientist, musician or an artist. Instead, I ended up running an online marketing agency on the other side of the planet.…

 

Cutts Says 25% of Web is Duplicate Content: The Question He Didn’t Answer

duplicate

You might not be surprised that there is a lot of duplicate content on the web, but it’s tough to believe that one quarter of the entire web is duplicate content. Can that really be true? According to Matt Cutts, Head of Google Webspam team, it’s totally true and has been for a while.…

 

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