Google ‘Parks’ Domains by Mistake, Causes Major Ranking Flux

Matt Cutts clarifies the error that has caused major fluctuations in Google rankings this week.

In the light of recent search quality efforts an innocent glitch at Google has cause much disruption and concern among webmaster and the SEO community. As usual most quickly jumped to conclusion that their website may be “penalised” for bad links and some thought they were a victim of “link attack” by competitors.…

Read more →

 

Google Announces ‘Brand Activate’ Initiative

‘Brand Activate’ is Google’s new initiative with aim to re-invent the way big companies measure and quickly act in response to their branding efforts and consumer sentiment.

Google’s move in this direction represents addition to the usual metrics based on CTR values and impressions and they hope to set new industry standard in measuring branding and advertising defectiveness.…

Read more →

 

Online Branding Can be Fun

I know that big companies go through a lot of brainstorming meetings, hiring great creative people to present their brand in a new light, a better light and increase their brand awareness. Small companies and startups often don’t have the funds to do the same, but that doesn’t mean that they can’t present their brand in a great light with just the things they have, in fact, branding can be fun, it should be fun if you ask me.…

Read more →

 

Google Updates Rich Snippets

Google has introduced two updates to rich snippets including global support of product rich snippets and HTML input inclusion in rich snippet testing tool.

Product Rich Snippets

Product rich snippets give us the ability to display price, availability, ratings and similar extra information to our core snippet.…

Read more →

 

Link Spam Detection

In this article we describe quantitative metric-based link spam detection in a collection of analysed domains. Accuracy and co-relation ranges from 60 to 90 percent with adjustment of different quality parameters. Our technique is still considered to be ‘work in progress’ and may not be fit for accurate automated action.…

Read more →

 

Google Plus Gets a New Design

Google Plus gets a brand new design featuring a complete layout and look & feel overhaul. The rapid design changes and releases at Google are nothing new and their new attitude towards product release is to get things out there and see what happens.…

Read more →

 

Canonical vs. Hreflang

Google clarifies webmaster questions around potential conflicting nature of rel canonical and hreflang annotation.

hreflang

Briefly about rel=”alternate” hreflang=”x”

Websites which serve the same content in multiple languages can utilise the rel=”alternate” hreflang=”x” annotations to help Google decide which version to serve to which language group.…

Read more →