Noob Guide to Online Marketing

In February last year, Oli Gardner from Unbounce published The Noob Guide to Online Marketing on SEOMoz. I was so impressed with the article and the infographic that I said I would print it out and put it up on …

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Authorship Hangout

Your host, Martin Reed will guide you through authorship markup and rich snippets. We’ll be discussing impact on CTR in search results, implementation statistics and the issue of rich snippet and review spam. We’ll use real data samples in our …

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Google Implements ‘The Bacon Number’

Google applies the Erdős number concept to the Hollywood movie industry. The new feature displays the calculation of the “shortest path” algorithm showing degrees of separation from Kevin Bacon aka “The Bacon Number”.…

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Panda & Penguin Hangout

How to do SEO within search engine quality guidelines and what to do if your traffic and rankings are affected. This will be a basic-level presentation followed by a free-form discussion and questions.…

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Google Knowledge Carousel

A new Google Knowledge Graph feature was discovered today by Gyi Tsakalakis. In the source code it’s marked up only as “KL” but Googlers refer to it as the Knowledge Carousel.

What was the original name? If I could …

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SMX Melbourne 2012

Here is the list of our presentations during SMX Melbourne 2012. You will also be able to see us at our booth (#1).

Our Booth SMX Melbourne 2012

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YouTube Wants Your Real Name

YouTube now wants to know your real identity, not just your nickname. In efforts to create a ‘single unified product’ Google is self-canonicalising at every possible step and this is just one of them.

While editing one of my recent

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Are Google’s Social Reports Inaccurate?

In our latest observed case, Google+ reported only 25% of the +1’s on the page we monitored. 

Is this a bug?

Navigate to Traffic > +1 Reports > Activity > All +1’s and you will see something like this:

Social Data

We …

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