Big Brand Digital – Wotif’s Michael Betteridge

Wotifia

Our last Big Brand Digital interview left us with a hunger for more. In our second in the series, we speak to Michael Betteridge, who gives us the low down on the inner workings at Wotif and the decision making process for their latest campaign, Wotifia.…

 

The Importance of & How to Be More Positive

Mr Grumpy

Positive Attitude is Good for Business

quote openA happy workforce can increase productivity by around 12%quote close a certain order.

It might seem like a trivial matter, but attitude in the work place can have a significant impact on productivity. A study by the University of Warwick found that a happy work force can increase productivity by around 12%.…

 

Co-Occurrence as a Ranking Signal

TL;DR: A little-known property of Google Books search highlights co-occurrence as a ranking signal.

The concept of co-occurrence (not to be confused with co-citation) has been on the radar of many search professionals for a while. I accepted the idea as common sense and never thought to investigate it further, then one day I stumbled into a peculiar set of search results which lead to what appears to be conclusive evidence of Google’s use of co-occurrence in their search results.…

 

What is Google Knowledge Vault?

Knowledge Vault is a probabilistic knowledge base developed by Google.

Based on machine learning, Knowledge Vault is not only capable of extracting data from multiple sources (text, tabular data, page structure, human annotations) but it also infers facts and relationships based on all data available.…

 

Big Brand Digital – Air Asia’s Stuart Myerscough

stuartMyerscough

Getting to know you!

We’re a curious bunch here at Dejan SEO. We wanted to know more about the experiences of the brains at the helm of digital marketing in some of Australia’s biggest brands; so we asked them.

Whilst we get to work with big brands on a daily basis, there’s rarely the time to stop and ask about their personal experiences in the job.…

 

Hello, this is an extortion email.

blackmail

Over the years we have been a target of various negative SEO campaigns. This morning’s email tops it all though.

The sender doesn’t beat around the bush and makes it very clear saying: “this is an extortion email”.

Subject: I Want To Buy.…

 

The Second Biggest Google Update in 2014

algoroo

Algoroo reports a high level of turbulence in Google’s search results after more than 2 months of silence. The scale was at 3.27 roos which is the major spike in comparison to the previous 77 day period. This is the second biggest spike in 2014 only slightly behind the 17 May (PayDay Loan 2) jump to a whopping 3.52 roos. …

 

How I made Google index its own search results

googleception

Jim Munro spotted an interesting anomaly in Google’s search results the other day, a case of Google indexing its own search results. This is not something you see every day. I went to investigate and noticed that all Google’s URLs returned in this search query had one thing in common – //.…

 

Top 5 Digital Marketing Activities Since 2010

No matter how satisfied or amazed you are with the Internet, you can bet that content and search results will continue to change and improve. Digital marketing strategies will also vary for as long as the demand for a seamless interaction between the Internet and the user exists.…

 

Is the Search Partners Network Hurting Your CTR?

 

 

The Google search partners network is made up of sites that partner with Google to show Google ads to their visitors. On search partner sites your search ads can appear on search results pages, on site directory pages or on other pages related to a users search.…

 

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