Link Earning Hangout

Stop manipulating link signals and start earning your place in the results. In this session we will talk about everything that is wrong with the link building industry and will explain what we intend to do about it. Tune in if you are interested in what the future of link building looks like. 

 

Hangout on Air: Cognitive SEO

In our first hangout on air this year we’ll be interviewing Razvan Gavrilas from Cognitive SEO and reveal some exciting developments with this powerful SEO suite.

Event Page: https://plus.google.com/events/cc5b7vno3b4qmfstubpm0bsv6jg

When: 22/ January 2015 @ 6pm (AEST) Brisbane Time…

 

Best Content of 2014

Much awaits in the world of SEO and digital marketing this year. We’ve already experienced the Penguin and Pigeon updates from Google at the end of 2014. What will the search engine giant who “won’t be evil” decide to focus on improving this year?…

 

Testing the influence of URL citations and term proximity on document indexation and ranking

Our aim was to determine whether phrases surrounding non-link URL citations on the web act as an off-site ranking factor. For the purpose of our experiment we had 42 citation pages indexed. Each page contained a written URL of our test document with a test phrase in its proximity.…

 

Link Juice Hack for PDF Files

PDF documents are abundant on the web. A quick search will return over one billion results from Google’s index and almost all of these documents will have outbound links. Surprisingly all evidence so far suggests that by design, PDF documents don’t circulate link signals the way HTML documents do.

 

Experiment: Brand Visibility on Google+

Earlier this year I published a comprehensive study of content and brand visibility on Google+ and one of the most intriguing concepts outlined in the study was the notion that Google+ represents a form of a display network. “Discovery Paths for Brands and Content” was going to be my sequel, but I decided to test out a few of my ideas in an experiment before I speculate any further.…

 

SEMrush Partnership Improves SERP Preview Tool

About three years ago, we developed an intuitive tool that allows users to visualise how a web page would appear in Google’s search results. With nearly 4,000 happy users and a five star rating, SERP Preview Tool will now display revealing organic keyword data.…

 

Google Reclassifies Certain Types of Thin Content Pages

Topics: Content Marketing, Experiments, SERPs

Post Penguin Update

We have new data which shows that the 25th October spike wasn’t part of the gradual Penguin 3 roll-out. It appears the update had a lot to do with on-page factors and is (among other things) related to how Google treats thin content pages and soft 404s.…

 

Link Memory: SEO Experiment Result

Link Memory

In April 2014 an experiment designed to test the influence of anchor text on URL rewriting showed positive results. Google chose inbound link anchor text value to override uninformative page title in SERPs. After the first stage of the experiment had concluded we removed all inbound links to the test page.…

 

Big Day in SERPs Yesterday, Bigger than Panda 4.1

Post Penguin Update

Our SERP flux tracker records a first serious SERP tremble since Penguin 3.0 roll-out in Australia. Stronger than Panda 4.1. There’s a conversation on Google+ suggesting this could be a Panda refresh:

“I see huuuge increase for domains having issues which feed Panda algorithm.”, Łukasz Rogala

Yes, I also can confirm, yesterday 3 pages with Panda penalty was recovered.

 

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