Big Day in SERPs Yesterday, Bigger than Panda 4.1

Post Penguin Update

Our SERP flux tracker records a first serious SERP tremble since Penguin 3.0 roll-out in Australia. Stronger than Panda 4.1. There’s a conversation on Google+ suggesting this could be a Panda refresh:

“I see huuuge increase for domains having issues which feed Panda algorithm.”, Łukasz Rogala

Google suggested that Penguin 3.0 update may take weeks to roll out globally, but we in Australia haven’t seen any data to support a gradual roll-out model.…

 

Google+ Pushes “Promoted Posts”

While not a new feature, +Post ads have only made a subtle appearance until now. It looks like somebody at Google decided to give the little used feature a little boost. Some webmasters are reporting a new prompt popping up with the following message:

ad

 

I can think of only one other such attempt at advertising through Google+ network.…

 

Penguin 3: An Underwhelming Update

Definition
Penguin 3: A webspam algorithm update with limited scope, aimed at easily detected link schemes.
How does it compare?

While it still has the ability to strongly impact individual sites, Penguin 3 was clearly rolled out to tackle only a small slice of the web.…

 

The Great Link Paradox

paradox

We used to link feely on the web and anchor text has always been a matter of context and choice. Google changed everything with its profound dependency on link signals. Designer anchor text is not a pure SEO invention, Googlers themselves asked us to use descriptive anchor text to help them understand our pages better:

“Writing descriptive anchor text, the clickable words in a link, is a useful signal to help search engines and users alike to better understand your content.

 

Big Brand Digital – Wotif’s Michael Betteridge

Wotifia

Our last Big Brand Digital interview left us with a hunger for more. In our second in the series, we speak to Michael Betteridge, who gives us the low down on the inner workings at Wotif and the decision making process for their latest campaign, Wotifia.…

 

The Importance of & How to Be More Positive

Mr Grumpy

Positive Attitude is Good for Business

quote openA happy workforce can increase productivity by around 12%quote close a certain order.

It might seem like a trivial matter, but attitude in the work place can have a significant impact on productivity. A study by the University of Warwick found that a happy work force can increase productivity by around 12%.…

 

Co-Occurrence as a Ranking Signal

TL;DR: A little-known property of Google Books search highlights co-occurrence as a ranking signal.

The concept of co-occurrence (not to be confused with co-citation) has been on the radar of many search professionals for a while. I accepted the idea as common sense and never thought to investigate it further, then one day I stumbled into a peculiar set of search results which lead to what appears to be conclusive evidence of Google’s use of co-occurrence in their search results.…

 

What is Google Knowledge Vault?

Knowledge Vault is a probabilistic knowledge base developed by Google.

Based on machine learning, Knowledge Vault is not only capable of extracting data from multiple sources (text, tabular data, page structure, human annotations) but it also infers facts and relationships based on all data available.…

 

Big Brand Digital – Air Asia’s Stuart Myerscough

stuartMyerscough

Getting to know you!

We’re a curious bunch here at Dejan SEO. We wanted to know more about the experiences of the brains at the helm of digital marketing in some of Australia’s biggest brands; so we asked them.

Whilst we get to work with big brands on a daily basis, there’s rarely the time to stop and ask about their personal experiences in the job.…

 

Hello, this is an extortion email.

blackmail

Over the years we have been a target of various negative SEO campaigns. This morning’s email tops it all though.

The sender doesn’t beat around the bush and makes it very clear saying: “this is an extortion email”.

Subject: I Want To Buy.…

 

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