How Content Can Increase Rankings Without Links

    How Content Can Increase Rankings Without Links

    Content could increase rankings, even without links.

    Personalisation affects rankings, and there is strong evidence that click through rate does too. Content can play a role in influencing both of these, and yet there is still a fixation on links.

    One of the most common challenges I face with clients is the pigeonholing of SEO into a narrow set of tasks.…

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    SMX Sydney 2015

    SMX Sydney 2015

    Speaker: Dan Petrovic
    Tuesday, 12 May 2015
    11:00am – 11:30am
    Room: Plenary Room
    SEO – Links & Content

    The Fine Art of Link Earning

    Wouldn’t it be nice if you didn’t have to chase links? Learn about the characteristics of natural links on the web, future-proof link acquisition methods and clever software aided link management practices.…

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    Heads Up: Upcoming Google Webmaster Tools Change

    While alpha testing the new Search Impact feature in Google Webmaster Tools many of us noticed the impression data discrepancy. Dejan SEO website (web search only) shows 1,539,133 impressions in the Search Queries report while Search Impact shows 1,506,534 impressions for the same date range.…

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    Reddit Manipulates Google’s Results for Fun

    Reddit Manipulates Google’s Results for Fun

    Redditors have caught onto the fact that Google includes reddit in their news results and are currently having fun. Utilising website’s powerful traffic potential redditors are requesting upvotes to the front page with the promise of entry into Google’s results. It seems to be working as more ridiculous entries fill Google’s search results:

    serps

    Even after the result disappears from the news box it still seems to linger at the top of the organic results:

    2nd result

    Here’s an example of attempt at Google’s image search manipulation:

    white person

    So far it works, but only when searching through recent images:

    white person

    While some are just having the usual pointless reddit fun (some of it too controversial to link to), others are attempting to use the trick to go against companies they don’t like (primarily Comcast).…

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    Link Earning Hangout

    Link Earning Hangout

    Stop manipulating link signals and start earning your place in the results. In this session we will talk about everything that is wrong with the link building industry and will explain what we intend to do about it. Tune in if you are interested in what the future of link building looks like. 

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    Best Content of 2014

    Much awaits in the world of SEO and digital marketing this year. We’ve already experienced the Penguin and Pigeon updates from Google at the end of 2014. What will the search engine giant who “won’t be evil” decide to focus on improving this year?…

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