Experiment Results: Influence of Anchor Text on Document Title Rewriting
Can anchor text influence uninformative title tag replacement?
In the follow-up experiment we’ve focused on one signal only – anchor text.
What we did:
Link to this page using anchor text “Banana”: https://dejanseo.com.au/untitled.html
The target page has an actual title called “Untitled Document”. You can see it in Google Webmaster Tools screenshot defined as “non-informative”:
We monitored these three search queries:
On the 14th day of our experiment, one of the participants reported a new title on the site: function results which included the value from inbound link anchor text, “banana“.
I couldn’t see the same result at the time of writing this article, but did notice the change for info:
This experiment wouldn’t be possible without the help of the following people:
Did you know?
We’re still wearing a manual action for our last experiment involving inbound links which pass PageRank:
We’ll probably be slapped with another one, so in order to protect our participants I have asked them to remove their links now that the experiment has been finalised.