Learning From Ex-Googlers: Shoes of Prey SEO
I’ll let you in on a little secret. I like to analyse websites made by ex-Googlers to see how they do SEO, and today I looked at a website called “Shoes of Prey” by Mike Knapp. I intend to keep this post in form of a summary and free from editorial or opinion.
Summary of Findings
- Inbound link anchor text is almost entirely brand or URL [see table]
- Use of descriptive internal anchor text on content and blog pages [example].
- Great range of productive phrases [see table] with minimal text content on the home page.
- Smart use of synonyms [see screenshot]
- High authority links [see table]
- Only 25 “content” pages.
- Massive media coverage and brand references (150,000 results).
- Roughly 2,320 pages indexed.
- Quiet blog with low comment & social activity across 256 pages.
- Thin, repetitive content doesn’t seem to affect the performance of the site [example].
- Massive gallery page (ascending, descending, new & none overview indexed) with well-handled faceted navigation
Anchor Text
| shoes of prey | 375 |
| www.shoesofprey.com | 74 |
| shoesofprey.com | 44 |
| http://www.shoesofprey.com/ | 38 |
| http://www.shoesofprey.com | 18 |
| (img) [No Anchor Text] | 18 |
| shoesofprey | 11 |
| [No Anchor Text] | 10 |
| shoes of pray | 8 |
| (img) shoes of prey | 6 |
| shoes | 4 |
| shoes of prey | 3 |
| michael fox | 3 |
| shoes of prey ontwerp je eigen s… | 3 |
| http://shoesofprey.com | 3 |
| shoes of prey’s | 3 |
| website | 2 |
| (img) shoes of prey logo | 2 |
| mike | 2 |
| visit website | 2 |
| shoes of prey com | 2 |
| here | 2 |
Search Snippet
The following search snippet screenshot illustrates triggering of related words as search matches and absence of keyword “buy”.
Productive Keywords
| Keyword | Global Monthly Searches |
| make and buy your own shoes | 260.00 |
| design your own shoes | 110,000.00 |
| design your on shoes | 110,000.00 |
| custom make your own shoes | 2,400.00 |
| wedding shoes shoes | 673,000.00 |
| custom make your own shoe | 1,900.00 |
| shoes for pray | 1,300.00 |
| shoes with pray | 1,300.00 |
| shoes design your own | 110,000.00 |
| design and buy your own shoes | 260.00 |
| designer your own shoes | 590.00 |
| custom shoes design your own | 1,600.00 |
| designs your own shoes | 390.00 |
| wedding and bridal shoes | 673,000.00 |
| design your own custom shoes | 1,600.00 |
| design your own shoe | 110,000.00 |
| design ur own shoes | 320.00 |
| bespoke womens shoes | 170.00 |
| designing your own shoes | 320.00 |
| make your own custom shoes | 2,400.00 |
| customize my own shoe | 480.00 |
| design ur own shoe | 320.00 |
| make your own shoe | 110,000.00 |
| custom made bridal shoes | 720.00 |
| make your own shoes | 110,000.00 |
| make ur own shoes | 880.00 |
| design your own shoes design your own shoes | 110,000.00 |
| make ur own shoe | 880.00 |
| making your own shoes | 74,000.00 |
| custom make your shoes | 2,400.00 |
| making your own shoes online | 4,400.00 |
| custom design your own shoes | 1,600.00 |
| make ur own shoes online | 28.00 |
| custom womens shoes | 1,000.00 |
| design your shoe | 110,000.00 |
| custom made wedding shoes | 720.00 |
| making your own shoe | 74,000.00 |
| design ur own shoes online | 16.00 |
| small ladies shoes | 1,600.00 |
| make your own shoe online | 1,000.00 |
| small women shoes | 5,400.00 |
| women shoes for large feet | 3,600.00 |
| custom make shoes | 22,200.00 |
| make your own shoes online | 6,600.00 |
| design your own shoe online | 1,000.00 |
| make your own shoe design | 110,000.00 |
| wedding shoes wedding shoes | 673,000.00 |
| customize womens shoes | 140.00 |
| custom women shoes | 2,900.00 |
| width width shoes | 135,000.00 |
| ladies shoes for small feet | 110.00 |
| shoes for small women | 5,400.00 |
| custom your own shoes | 3,600.00 |
| wedding day shoes | 590.00 |
| design your shoes | 110,000.00 |
| shoes for small feet | 4,400.00 |
| design your own womens shoes | 73.00 |
| made your own shoes | 390.00 |
| shoes for large feet | 12,100.00 |
| larger womens shoes | 6,600.00 |
| designing your own shoes online | 28.00 |
| bridal shoes | 673,000.00 |
| small shoes for small feet | 4,400.00 |
| customize your on shoes | 14,800.00 |
| design your own shoes online | 6,600.00 |
| custom your own shoe | 2,900.00 |
| customise your own shoe | 12,100.00 |
| customize your own shoe | 12,100.00 |
| narrow width shoes | 8,100.00 |
| customise your own shoes | 12,100.00 |
| wedding shoes for brides | 165,000.00 |
| small feet shoes | 4,400.00 |
| shoes for large women | 33,100.00 |
| your own shoes | 135,000.00 |
| brides wedding shoes | 165,000.00 |
| custom shoes design | 5,400.00 |
| shoes for larger feet | 1,900.00 |
| women shoes for big feet | 3,600.00 |
| wide wide width shoes | 90,500.00 |
| odd sized feet | 73.00 |
| large women shoes | 33,100.00 |
| shoe for small feet | 1,900.00 |
| customize ur own shoes | 58.00 |
| design your own custom shoes online | 46.00 |
| larger women shoes | 9,900.00 |
| wide width shoes | 90,500.00 |
| design you own shoes | 1,600.00 |
| wide foot shoes | 14,800.00 |
| wedding bridal shoes | 673,000.00 |
| small shoes for women | 5,400.00 |
| customize own shoes | 14,800.00 |
| large womens shoe | 22,200.00 |
| wedding shoes | 673,000.00 |
| custom ur own shoes | 73.00 |
| shoes narrow width | 8,100.00 |
| customize your own shoes | 14,800.00 |
| shoes for bigger feet | 590.00 |
| custom own shoes | 3,600.00 |
| make my own shoe | 6,600.00 |
| handmade womens shoes | 480.00 |
| TOTAL SEARCH TRAFFIC | 6,432,605.00 |
Link Authority
| URL | Page Authority | Domain Authority |
| entrepreneur.com | 73 | 92 |
| fashiontribes.typepad.com | 69 | 95 |
| adwordsagencyapac.blogspot.com | 66 | 93 |
| highsnobette.com | 64 | 57 |
| feeds.feedburner.com | 62 | 97 |
| techcrunch.com | 59 | 96 |
| thenextweb.com | 59 | 91 |
| weddingchicks.com | 59 | 76 |
| crunchbase.com | 58 | 92 |
| color-stripes.blogspot.com | 57 | 93 |
