Risk vs Effort in SEO

We asked 144 SEOs to visit this page and cast their vote on typical risk and effort boundaries they follow. Here are the results:

seo risk vs reward

Majority of our respondents show affinity towards safe, low-risk SEO practices ranging from moderate to high amount of effort. The low-effort SEO professionals appear polarised. There is a large group who follows safe practices and another significant group of high-risk takers. Finally we have an in-between group which prefers moderately safe SEO practices combined with a moderate amount of effort. My personal highlight is the top right corner. There are the people who’re willing to apply extraordinary effort on high-risk SEO practices. Sounds like the most profitable area to operate while we wait for Godot Penguin.

Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

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