There has been very little original research in the area of position-based clickthrough rates (CTR) in search engine result pages (SERP) and most SEO companies still quote outdated information (http://www.seoresearcher.com/distribution-of-clicks-on-googles-serps-and-eye-tracking-analysis.htm) which may not even be relevant anymore. Dejan SEO team has performed new research in this field in May 2011 and announced the latest findings to the rest … Continue reading Impact of Rankings on SERP CTR