By factoring in bounce rate data in calculation of PageRank values, Fabien Mathieu and Mohamed Bouklit create a new and enhanced ranking algorithm. In their research paper titled “The Effect of the Back Button in a Random Walk: Application for PageRank”, Mathieu and Bouklit (LIRMM) propose an enhancement to Google’s original algorithm. They factor in the bounce rate … Continue reading How Bounce Rate May Affect PageRank