SEO Experiment: CTR Manipulation

1,500 Mechanical Turk workers were instructed to:

  1. search for [money term]
  2. search for [money term, test site brand]
  3. click on [test site]

mechanical turk

I wanted to see if a follow-up search and high CTR had any impact on Google Suggest and rankings.

clicks

While we did notice a spike in clicks and impressions, Google Suggest wasn’t influenced in any way and neither were rankings.

A follow-up experiment could include a and consistent longer test period with more workers but it would cost a fair bit, so I’m parking this idea for now.

Extra Information

Amazon doesn’t give much detail about qualified workers:

worker details

Here’s a sample of mturk workers in csv format.

I do have Search Console data for the test query and here’s a typical day:

Locations

CountriesClicks
India283
United States147
Turkey11
Macedonia10
Unknown Region10
Australia7
Nigeria5
Sri Lanka5
United Kingdom4
Venezuela4
Croatia4
Greece4
Italy3
France2
Belize2
Philippines2
Canada1
Romania1
Germany1
Thailand1
Bangladesh1
Bahrain1
Colombia1
Guatemala1
Japan1
Mexico1
Sweden1
Tunisia1
Spain0
Ireland0
Iran0
Poland0
Slovenia0

Device Breakdown

DevicesClicks
Desktop486
Mobile20
Tablet9

 

Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

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