SEO Experiment: CTR Manipulation
1,500 Mechanical Turk workers were instructed to:
- search for [money term]
- search for [money term, test site brand]
- click on [test site]
I wanted to see if a follow-up search and high CTR had any impact on Google Suggest and rankings.
While we did notice a spike in clicks and impressions, Google Suggest wasn’t influenced in any way and neither were rankings.
Amazon doesn’t give much detail about qualified workers:
Here’s a sample of mturk workers in csv format.
I do have Search Console data for the test query and here’s a typical day: