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Archive For: Web & Technology

The Future of Search: Interfaces

According to Vernor Vinge and Ray Kurzweil [1] we’re at the dawn of technological singularity. According to their theory, in a few decades (circa 2045) technological advancement will reach a critical mass and result in an explosion of advancements in

 

Bought, Owned & Earned media types

After speaking with someone recently about the different types of media that a company or organisation can make use, I thought I should put a short article together to cover this in more detail.

To clarify, this article is pertaining

 

Giant Stars

Credits: Dan Petrovic, Brad Schwede, Jaala Webster…

 

AdWords Delivery Methods

AdWords Campaign Settings – Delivery Method

When you are first setting up an AdWords campaign you are presented with various options for how you would like to run your campaign. One of these options will be ad delivery, with only …

 

Faces of Our Ancestors

morph

To create an accurate morph sequence it was important to correctly map the key points on each set of blending faces. For example, placing a marker in the corner of an eye of one face may initially result in a …

 

Impact of Rankings on SERP CTR

There has been very little original research in the area of position-based clickthrough rates (CTR) in search engine result pages (SERP) and most SEO companies still quote outdated information (http://www.seoresearcher.com/distribution-of-clicks-on-googles-serps-and-eye-tracking-analysis.htm) which may not even be relevant …