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User Behaviour Data as a Ranking Signal

Note: This article was first published on Moz Blog. This version does not use hypotext functionality and will be used to test the performance of hidden content in Google’s search.

Question: How does a search engine interpret user …

 
Here’s Why Nobody Reads Your Content

Here’s Why Nobody Reads Your Content

How much time do you have to read this? Switch to 5 minutes version.

Our research shows that only one in five people read web content word for word. Majority scan, skip and only read key items of interest.

We …

 
How Content Can Increase Rankings Without Links

How Content Can Increase Rankings Without Links

Content could increase rankings, even without links.

Personalisation affects rankings, and there is strong evidence that click through rate does too. Content can play a role in influencing both of these, and yet there is still a fixation on links.

 

Conversations With Google: Media Index

Voice Index

Who remembers audio cassettes? To find your favourite song you had to wind the tape while guessing when to stop. Today we can random access our media but there just isn’t a way to know the exact point of interest …

 
Call To Action Examples – How The Big Boys Do It

Call To Action Examples

How The Big Boys Do It

Okay, yes! There are loads of blog posts with examples of calls to action out there already, but we’re often asked for good examples, and having looked through some of the existing posts, they don’t do exactly what I want. …

 
What is Google Knowledge Vault?

What is Google Knowledge Vault?

Knowledge Vault is a probabilistic knowledge base developed by Google.

Based on machine learning, Knowledge Vault is not only capable of extracting data from multiple sources (text, tabular data, page structure, human annotations) but it also infers facts and relationships …

 
Big Brand Digital – Air Asia’s Stuart Myerscough

Big Brand Digital – Air Asia’s Stuart Myerscough

stuartMyerscough

Getting to know you!

We’re a curious bunch here at Dejan SEO. We wanted to know more about the experiences of the brains at the helm of digital marketing in some of Australia’s biggest brands; so we asked them.

Whilst …