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Archive For: SEO News & Updates

Error URLs Lose PageRank

We knew it already but now Google confirms. Pages which give errors such as 404 or 500 eventually drop out of index and lose PageRank and are unable to accumulate or pass any search engine signals.

crawl errors filter

“If a URL becomes


The Case of Inflated (not provided) in Google Analytics

Today we noticed a way to potentially inflate the amount of (not provided) keyword in Google Analytics. Traffic from links on https://www.google.com and some of its subdomains will be treated as organic traffic with the keyword (not provided) and not …


Google Unified

The Merge

The next stage in Google’s product evolution is undoubtedly unification. Google’s many projects and shatterlings spread over a decade of development in a frantic search for the next big thing are coming back home, empty handed. Now they’re merging into …


Google Drops One Link Signal


The official Google search blog announced a record number of changes in February 2012. One of them is the way they interpret links after dropping one link-based signal which was used for years.

Link evaluation. We often use characteristics of


Google Webmaster Tools [January Update]

Google Webmaster Tools

Google Webmaster Tools gets an UI and minor functionality upgrade, a nice touch in series of interface improvements which started appearing last year.

Probably the most exciting two new functions are:

1) Download the chart data
2)  Show n Rows…


Google Analytics: Removing Search Query Data

Yesterday Google released an article on the official Google Analytics blog [1] outlining a new change to the reporting of organic traffic which was rolled out at the same time as the article. Basically, Google claims that they are now …


Google: Unnatural Links Notification

Manipulative Links

Today we’ve noticed a new type of email sent to a webmaster on Google Webmaster Help Forums. It was sent by Google Search Quality Team as a way of notifying the site owner that there are some links pointing to …



August 9th Update: As reported by @alexasigno, Google has just introduced a new SERP layout for branded terms which looks like this:

Sony Serps

More compact version is available for some Australian domains such as Flight Centre:

Flight Centre SERPS

SERPs (Search engine result …


Impact of Rankings on SERP CTR

There has been very little original research in the area of position-based clickthrough rates (CTR) in search engine result pages (SERP) and most SEO companies still quote outdated information (http://www.seoresearcher.com/distribution-of-clicks-on-googles-serps-and-eye-tracking-analysis.htm) which may not even be relevant …