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Archive For: SEO News & Updates

Google Unified

The Merge

The next stage in Google’s product evolution is undoubtedly unification. Google’s many projects and shatterlings spread over a decade of development in a frantic search for the next big thing are coming back home, empty handed. Now they’re merging into …

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Google Drops One Link Signal

link

The official Google search blog announced a record number of changes in February 2012. One of them is the way they interpret links after dropping one link-based signal which was used for years.

Link evaluation. We often use characteristics of

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Google Webmaster Tools [January Update]

Google Webmaster Tools

Google Webmaster Tools gets an UI and minor functionality upgrade, a nice touch in series of interface improvements which started appearing last year.

Probably the most exciting two new functions are:

1) Download the chart data
2)  Show n Rows…

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Google Analytics: Removing Search Query Data

Yesterday Google released an article on the official Google Analytics blog [1] outlining a new change to the reporting of organic traffic which was rolled out at the same time as the article. Basically, Google claims that they are now …

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Google: Unnatural Links Notification

Manipulative Links

Today we’ve noticed a new type of email sent to a webmaster on Google Webmaster Help Forums. It was sent by Google Search Quality Team as a way of notifying the site owner that there are some links pointing to …

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SERPS

August 9th Update: As reported by @alexasigno, Google has just introduced a new SERP layout for branded terms which looks like this:

Sony Serps

More compact version is available for some Australian domains such as Flight Centre:

Flight Centre SERPS

SERPs (Search engine result …

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Impact of Rankings on SERP CTR

There has been very little original research in the area of position-based clickthrough rates (CTR) in search engine result pages (SERP) and most SEO companies still quote outdated information (http://www.seoresearcher.com/distribution-of-clicks-on-googles-serps-and-eye-tracking-analysis.htm) which may not even be relevant …

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