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Archive For: SEO News & Updates

Universal Analytics – A new take on data

Universal Analytics

So…., what’s new?

Many may be familiar with the existing Google Analytics platform, its evolution over the years since its release in 2005, its benefits and indeed its flaws.

Currently in beta, Google have released a Universal Analytics tool set  …


Cheating Penguin is Easy

TL;DR: Google’s latest Penguin update doesn’t seem to detect unnatural link surges or anchor text abuse from expired domain link networks.

After Venice-like update in Australia, we had a rather uneventful week. Google started warming things up again on May …


Penguin 2.0 and Matt’s overview

Penguin 2.0 update

Algorithm Update – the next leap!?

Called Penguin 2.0 internally at Google, the latest updates to roll out in the next week or so aim to have a significant impact on web spam tactics and the value these methodologies impart …


May 2013: A Massive Algorithm Update at Google?

It started in Australia as many webmasters and SEOs noticed a Venice-like update and now it looks like we’re looking at a global algorithm change.


Mozcast shows a very turbulent 5th of May.

Jim Stewart was one of the first …


Google+ Pushes Ads for Pages

Google+ Ad

While managing our Google+ page today I noticed an ad for Adwords Express in the promo bar. It was suggesting that I can pay for more followers through advertising in search, maps and mobile (display is also available).

Right click …


There is no such thing as Author Rank. Yet.

Author Rank? Hold your horses.

Disambiguation: This article is about Author Rank. For our Authorship related articles click here.

Author Rank is a popular concept in the SEO industry and one of the hottest topics in 2012. What I find strange about …


Why [Press Release] Submission is a Waste of Time

SEO industry has a knack for turning perfectly legitimate marketing disciplines into… something spammy. This is exactly what happened to the idea of press releases and the way they are distributed and picked up.

Press Release Bot

Googlers are aware of PR submission …


Google Ignores Hidden Content – Including Tabs?

Google on Tabbed ContentIn today’s hangout with John Mueller from Google we found that Google tends to ignore content which seems to be off-screen (e.g. -9999px). We asked whether a portion of a website could be accidentally treated as hidden content and not …