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Archive For: SEO News & Updates

Google is Aware of Temporary Link Schemes

Deleted

Temporary link schemes based on random link placement work a bit like this:

  1. Spam the web with links.
  2. Delete them soon after that (to avoid penalties but feed the algorithm).
  3. Count money.

But there’s a problem with this plan. Google’s …

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The Biggest SERP Flux Since Penguin 2.0

Algoroo has measured the highest recorded level of SERP flux in Google since Penguin 2.0. The jump happened on the 17th of December, following a week of intermittent fluctuation in results.

algoroo update

Our team has already investigated the cause and there …

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Possible Google Update: Friday 25-10-13

Algoroo has measured a significant ranking flux on Friday after a relatively stable fortnight indicating at a possible algorithmic tweak at Google.

2.33 roos

The SERP turbulence level this Friday was at a whopping 2.33 roos making it the 8th most volatile

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Universal Analytics – A new take on data

Universal Analytics

So…., what’s new?

Many may be familiar with the existing Google Analytics platform, its evolution over the years since its release in 2005, its benefits and indeed its flaws.

Currently in beta, Google have released a Universal Analytics tool set  …

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Cheating Penguin is Easy

TL;DR: Google’s latest Penguin update doesn’t seem to detect unnatural link surges or anchor text abuse from expired domain link networks.

After Venice-like update in Australia, we had a rather uneventful week. Google started warming things up again on May …

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