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The Great Link Paradox

The Great Link Paradox

paradox

We used to link feely on the web and anchor text has always been a matter of context and choice. Google changed everything with its profound dependency on link signals. Designer anchor text is not a pure SEO invention, Googlers …

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Content Visibility Tactic: Tweet Piggyback

Embedding tweets within content can add greater context to our stories and connect our readers with people and brands of interest. There is a hidden benefit, though, and it’s the way Twitter handles related content.

By embedding a tweet into …

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How to Visualise Very Large Websites

If you’re running a small-to-medium sized website, visualising website architecture isn’t difficult. What do you do if your website exceeds 100,000 or even 1,000,000 pages?

Visio, PowerMapper, SmartDraw and similar applications won’t do the trick. They produce great visualisations in …

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Penguin 2.0 and Matt’s overview

Penguin 2.0 update

Algorithm Update – the next leap!?

Called Penguin 2.0 internally at Google, the latest updates to roll out in the next week or so aim to have a significant impact on web spam tactics and the value these methodologies impart …

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Link Disavow Placebo

Disavow Links and Relax...

[blockquote type="blockquote_line" align="right"]At the moment, nothing is being done with the disavow data and it’s unlikely to happen soon. Similar to the removal request – it’s mainly a way to gather more data but doesn’t have a negative affect.

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Content Rejuvenation

Content rejuvenation describes the process of further development of existing content on your website, specifically targeting pages which are already popular in search engines. The idea is to maximise the benefits to your authorship and the website you write for.…

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Google Doesn’t Index Selectively Shared Posts

Excluded Circle

As you can guess from the title, our main discovery (or I should say confirmation) is that Google+ posts you share with limited circles will not be indexed and will not return in Google’s non-personalised search results.

So, if you …

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