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The Great Link Paradox

The Great Link Paradox

We used to link feely on the web and anchor text has always been a matter of context and choice. Google changed everything with its profound dependency on link signals. Designer anchor text is not a pure SEO invention, Googlers …

 

Content Visibility Tactic: Tweet Piggyback

Embedding tweets within content can add greater context to our stories and connect our readers with people and brands of interest. There is a hidden benefit, though, and it’s the way Twitter handles related content.

By embedding a tweet into …

 

How to Visualise Very Large Websites

If you’re running a small-to-medium sized website, visualising website architecture isn’t difficult. What do you do if your website exceeds 100,000 or even 1,000,000 pages?

Visio, PowerMapper, SmartDraw and similar applications won’t do the trick. They produce great visualisations in …

 

Penguin 2.0 and Matt’s overview

Penguin 2.0 update

Algorithm Update – the next leap!?

Called Penguin 2.0 internally at Google, the latest updates to roll out in the next week or so aim to have a significant impact on web spam tactics and the value these methodologies impart …

 

Content Rejuvenation

Content rejuvenation describes the process of further development of existing content on your website, specifically targeting pages which are already popular in search engines. The idea is to maximise the benefits to your authorship and the website you write for.…

 

Google Doesn’t Index Selectively Shared Posts

Excluded Circle

As you can guess from the title, our main discovery (or I should say confirmation) is that Google+ posts you share with limited circles will not be indexed and will not return in Google’s non-personalised search results.

So, if you …

 

Yandex Webmaster Tools: Another Link Data Source

Webmasters and SEOs often rely on link data from well-known third party tools such as Majestic SEO or SEOMoz but forget to dip into search engines’ own data. Google and Bing Webmaster Tools show a representative chunk of your link …

 

Yes, Google May Ignore Some of Your Links

Ignored Links

When Google crawls the web, they try to be smart about how they manage and prioritise their resources. There is variety of clues and signals helping them decide what document to crawl and index and how deep to go on …