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Archive For: Research

Smartphone Usage in Australia

The smart phone has become widely popular in recent times and some statistics indicate that around 60% of us could be using them by the end of 2011 here in Australia. While that figure is considerably more than I would …

 

The Future of Search: Interfaces

According to Vernor Vinge and Ray Kurzweil [1] we’re at the dawn of technological singularity. According to their theory, in a few decades (circa 2045) technological advancement will reach a critical mass and result in an explosion of advancements in

 

SEO Test: Site Command

According to our casual observations site: command in Google tends to sort URLs by their length among other criteria (candicates: indexing/caching date, content, uniqueness…etc). To test how this work with pure URLs and minimal content we conducted a test with …

 

Impact of Rankings on SERP CTR

There has been very little original research in the area of position-based clickthrough rates (CTR) in search engine result pages (SERP) and most SEO companies still quote outdated information (http://www.seoresearcher.com/distribution-of-clicks-on-googles-serps-and-eye-tracking-analysis.htm) which may not even be relevant …

 

Online Shopping Statistics in 2011

In February of 2011, Getprice.com.au published a survey of almost 3000 Internet shoppers. According to the study, more Australians are shopping online than ever before. This trend began in 2009, when the global financial crisis forced Australian consumers to …

 

Influencing User Behaviour through Search Engine Optimisation Techniques

Research paper on use of search engine optimisation techniques in conjunction with content and design to influence user behaviour online. Practical applications of this study can be applied in a variety of online marketing activities and disciplines including SEO, user interface design, usability, information architecture, call to action, conversion optimisation and visual funneling.