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Archive For: Research

Discovering Fake Consumer Reviews With GSRank

Researchers are working on ways to discover fake reviews by detecting organised groups of review spammers.

Fake Review Spam Formula

Over the years, opinion spamming has become a business. People get paid to write fake reviews. Such people cannot just write a …
 

Selective Sharing on Google+

Review of the first empirical study of Google+ platform in the context of selective sharing.

Real-World Sharing & Social Networks

Sharing information is a crucial part of human interaction and communication, however in the offline world we manage the information …

 

Link Spam Detection

In this article we describe quantitative metric-based link spam detection in a collection of analysed domains. Accuracy and co-relation ranges from 60 to 90 percent with adjustment of different quality parameters. Our technique is still considered to be ‘work in …

 

Google Unified

The Merge

The next stage in Google’s product evolution is undoubtedly unification. Google’s many projects and shatterlings spread over a decade of development in a frantic search for the next big thing are coming back home, empty handed. Now they’re merging into …

 

Shareception

‘Shareception’ – Nested chain-sharing of posts in Google+ visualised in ripples.  Coined by Mark Liederbach from University of Wisconsin-Whitewater.

About the Test

While testing out the new link sharing feature we decided to see how far we can push the …

 

Link Building Software

This study focuses on analysis of link building workflow and delivers a practical framework for process optimisation. Research activities which lead to this study were conducted in the period between January 2009 and June 2011 by Dan Petrovic and a …

 

Broken Links

Broken links are an old problem but also a great opportunity for many websites. In this article I will outline practical ways you can look at broken links in SEO context to improve your rankings, protect your reputation and provide …