In April 2014 an experiment designed to test the influence of anchor text on URL rewriting showed positive results. Google chose inbound link anchor text value to override uninformative page title in SERPs. After the first stage of the …
TL;DR: A little-known property of Google Books search highlights co-occurrence as a ranking signal.
The concept of co-occurrence (not to be confused with co-citation) has been on the radar of many search professionals for a while. I accepted the idea …
In 2012 we examined Google’s document title rewriting behaviour in order to create a list of contributing factors.
In the follow-up experiment we’ve focused on one signal only – anchor text…
A photo of my lunch went viral on Google+ over the weekend with 28,616 views, 312 +1’s and 54 comments and I had no idea why. The level of engagement on the post goes well beyond the norm of somebody …
Look at this perfectly looped image sequence. It’s link building, chain making, Futurama, factory… it’s satisfying, and hypnotic. Google, however, won’t be able to link these concepts well enough unless it’s fed structured semantic data. They must find creative ways …
I’ll keep this short and to the point. We tested two things:
The answer to both at this stage of our …
NOTE: An updated, 2016 study is available here.
Exactly two years ago, I published a little study on link anatomy [PDF] from link builder’s point of view and many were surprised to see so many attributes attached to something …
This article explains how to crawl a single domain and generate a complete list of all external anchor text used.
WARNING: Misleading title.
Now that I got your attention I’d like to point out just how smart Google has become over the years. It seems they’re able to understand when a site has been moved and consolidate their signals accordingly …
Today we upgraded Algoroo to include all available SERP flux data ranging from December 2012 until now. One thing that strikes me as unusual is the impact Penguin 2.0 left on search results. It seems that the level of search …