A survey of 1,001 users* shows that most web users skim and scan through web content looking for items of interest.
If you’re interested to know how Google “understands” the page you’re on, touch and hold the home button (circle). Google Assistant will pop up. Tap “What’s on my screen?” and observe the modules that are returned.…
Primary trust signal on the web is the URL of the page which is used to establish two main criteria:
Around 21% of surveyed users check the URL to establish whether they’re on …
New research shows that organic links on the web often exist for explicitly promotional reasons.
A study of linking behaviour on the web was conducted between May and June 2016 in hope to understand the following:
We asked 144 SEOs to visit this page and cast their vote on typical risk and effort boundaries they follow. Here are the results:
Majority of our respondents show affinity towards safe, low-risk SEO practices ranging from moderate to high …
Note: This article was first published on Moz Blog. This version does not use hypotext functionality and will be used to test the performance of hidden content in Google’s search.
Question: How does a search engine interpret user …
Who remembers audio cassettes? To find your favourite song you had to wind the tape while guessing when to stop. Today we can random access our media but there just isn’t a way to know the exact point of interest …
Our aim was to determine whether phrases surrounding non-link URL citations on the web act as an off-site ranking factor. For the purpose of our experiment we had 42 citation pages indexed. Each page contained a written URL of our …
Topics: Content Marketing, Experiments, SERPs
We have new data which shows that the 25th October spike wasn’t part of the gradual Penguin 3 roll-out. It appears the update had a lot to do with on-page factors and is …