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Risk vs Effort in SEO

We asked 144 SEOs to visit this page and cast their vote on typical risk and effort boundaries they follow. Here are the results:

seo risk vs reward

Majority of our respondents show affinity towards safe, low-risk SEO practices ranging from moderate to high …

 

User Behaviour Data as a Ranking Signal

Note: This article was first published on Moz Blog. This version does not use hypotext functionality and will be used to test the performance of hidden content in Google’s search.

Question: How does a search engine interpret user …

 

Conversations With Google: Media Index

Voice Index

Who remembers audio cassettes? To find your favourite song you had to wind the tape while guessing when to stop. Today we can random access our media but there just isn’t a way to know the exact point of interest …

 

Co-Occurrence as a Ranking Signal

TL;DR: A little-known property of Google Books search highlights co-occurrence as a ranking signal.

The concept of co-occurrence (not to be confused with co-citation) has been on the radar of many search professionals for a while. I accepted the idea …