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Archive For: Adwords & PPC

Is the Search Partners Network Hurting Your CTR?

 

 

The Google search partners network is made up of sites that partner with Google to show Google ads to their visitors. On search partner sites your search ads can appear on search results pages, on site directory pages …

 

Adwords – Enhanced Campaigns

Enhanced Campaigns

Google released Enhanced campaigns way back in February (by the way, February is way back in internet years) as a way to: simplify AdWords, improve usability and add a few new features. Most importantly however, this introduction was primarily due …

 

Bought, Owned & Earned media types

After speaking with someone recently about the different types of media that a company or organisation can make use, I thought I should put a short article together to cover this in more detail.

To clarify, this article is pertaining

 

6 Reasons for Bidding on your Brands Keywords

brand--on-price-labels

During my career in Search Engine Marketing, one question that keeps popping up every now and again from clients is “should/why are we bidding on our branded keywords, we are at the top anyway”. Yes, I don’t disagree with the

 

AdWords Delivery Methods

AdWords Campaign Settings – Delivery Method

When you are first setting up an AdWords campaign you are presented with various options for how you would like to run your campaign. One of these options will be ad delivery, with only …

 

3 AdWords Aspects you need to be familiar with

If you are new to using the AdWords system even the simplest things to the advanced user can seem overwhelming. I have outlined 3 basic elements within any AdWords account with which you should become familiar with and if you …