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Archive For: Advanced SEO Topics

SEO for Multilingual eCommerce Websites

eCommerce Website's language Selector

During the last 5 years of doing SEO for eCommerce websites, I noticed that most store owners have a hard time with optimization for multiple languages. In this article I’ll try to explain some common misconceptions and tell you how …


Chameleon’s Tail Chase

 Chameleon's Tail Chase

This article discusses the problem of diminishing keyword data and suggests innovative ways of using the available data in the future.

Key items:

  1. The value of long-tail keywords
  2. Encrypted search gaining momentum
  3. Decreasing amount of available keyword data
  4. Google’s tools

PageRank Split Experiment

PageRank Split Experiment

One of the commonly circulated SEO theories is that links from pages with many outgoing links are not worth much. Dejan Labs team put this theory to a test in hope to find out what really happens.

The Experiment Setup…

Rejuvenating Old Links

Rejuvenating Old Links

I’m pleased to announce that we’ve commenced another search experiment. We’re investigating the impact of link rejuvenation on page’s performance in search. More specifically, we’ll be changing the format of existing links to create new ones.


When Google re-crawls …


How I Hijacked Rand Fishkin’s Blog

Search Result Hijacking

Search result hijacking is a surprisingly straightforward process. This post will go over theory, test cases done by Dejan SEO team and offer ways for webmasters to defend against search result theft.…


Dispelling the Myth of Authorship Impact on CTR

I want to begin this post with its high-sounding title by bucking the trend regarding what the worldwide SEO community says and regarding what I generally claim. In a certain sense I am going against what I myself believe, but …


How Bounce Rate May Affect PageRank

By factoring in bounce rate data in calculation of PageRank values, Fabien Mathieu and Mohamed Bouklit create a new and enhanced ranking algorithm.

Back PageRank


Small-Scale CTR Impact on Search Results

We tested the influence of small-scale click-through-rate on position of two pages on two new domains in Google. Two freshly registered domains (A & B) were used.

What did our test involve?
1. Search Google for “keyword”
2. Click on …