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Predictive Analytics With Google’s Search Console Data

Predictive Analytics With Google’s Search Console Data

SEO is supposed to be strategic. There’s just too much work to do it all at once. By following my framework you’ll be able to easily surface extraordinary opportunities and prioritise your work accordingly.

In the last two articles I’ve covered the …

 

Why do we link to other websites?

New research shows that organic links on the web often exist for explicitly promotional reasons.

A study of linking behaviour on the web was conducted between May and June 2016 in hope to understand the following:

  • Why web publishers link out to other
 

Conversations With Google: Media Index

Voice Index

Who remembers audio cassettes? To find your favourite song you had to wind the tape while guessing when to stop. Today we can random access our media but there just isn’t a way to know the exact point of interest unless we annotate it manually. So after all …

 
Link Juice Hack for PDF Files

Link Juice Hack for PDF Files

PDF documents are abundant on the web. A quick search will return over one billion results from Google’s index and almost all of these documents will have outbound links. Surprisingly all evidence so far suggests that by design, PDF documents don’t circulate

 

Link Memory: SEO Experiment Result

Link Memory

In April 2014 an experiment designed to test the influence of anchor text on URL rewriting showed positive results. Google chose inbound link anchor text value to override uninformative page title in SERPs. After the first stage of the experiment had …