• Home
  • /Archive by category ' Advanced SEO Topics '

Archive For: Advanced SEO Topics

Link inversion, the least known major ranking factor.

If there are multiple instances of the same document on the web, the highest authority URL becomes the canonical version. The rest are considered duplicates.
  • Inbound links pointing towards duplicates are inverted towards the canonical URL
  • This is called “link
 
Predictive Analytics With Google’s Search Console Data

Predictive Analytics With Google’s Search Console Data

SEO is supposed to be strategic. There’s just too much work to do it all at once. By following my framework you’ll be able to easily surface extraordinary opportunities and prioritise your work accordingly.

In the last two articles I’ve …

 

Why do we link to other websites?

New research shows that organic links on the web often exist for explicitly promotional reasons.

A study of linking behaviour on the web was conducted between May and June 2016 in hope to understand the following:

  • Why web publishers link
 

Conversations With Google: Media Index

Voice Index

Who remembers audio cassettes? To find your favourite song you had to wind the tape while guessing when to stop. Today we can random access our media but there just isn’t a way to know the exact point of interest …