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Archive For: Advanced SEO Topics

Why do we link to other websites?

New research shows that organic links on the web often exist for explicitly promotional reasons.

A study of linking behaviour on the web was conducted between May and June 2016 in hope to understand the following:

  • Why web publishers link

Conversations With Google: Media Index

Voice Index

Who remembers audio cassettes? To find your favourite song you had to wind the tape while guessing when to stop. Today we can random access our media but there just isn’t a way to know the exact point of interest …


Co-Occurrence as a Ranking Signal

TL;DR: A little-known property of Google Books search highlights co-occurrence as a ranking signal.

The concept of co-occurrence (not to be confused with co-citation) has been on the radar of many search professionals for a while. I accepted the idea …