What Metrics Do You Report to Clients

Beakers & Test Tubes

Last week I shared a quick 3 question survey asking what metrics SEOs are reporting to their clients. I started this to help me with another article I’m writing, and this is just a quick report of the results to …

 

Google’s First Major Algorithm Update in 2014?

After a promised quiet holiday period, Google’s search results started fluctuating again on the 8th of January culminating at a massive 2.91 roos on the 17th. This is the 6th strongest SERP fluctuation we’ve seen in a year and the …

 

Google is Aware of Temporary Link Schemes

Deleted

Temporary link schemes based on random link placement work a bit like this:

  1. Spam the web with links.
  2. Delete them soon after that (to avoid penalties but feed the algorithm).
  3. Count money.

But there’s a problem with this plan. Google’s …

 

Entrepreneurial Search

Entrepreneurial Search

The Good Old Days

I was born in the last decade of Yugoslavia’s golden age and my parents thought I would be a scientist, musician or an artist. Instead, I ended up running an online marketing agency on the other …

 

Everything you type is recorded. Even if you don’t post.

Delete

We collected data from 3.9 million users over 17 days and associate self-censorship behavior with features describing users, their social graph, and the interactions between them. Our results indicate that 71% of users exhibited some level of last-minute self-censorship…

The …

 

The Biggest SERP Flux Since Penguin 2.0

Algoroo has measured the highest recorded level of SERP flux in Google since Penguin 2.0. The jump happened on the 17th of December, following a week of intermittent fluctuation in results.

algoroo update

Our team has already investigated the cause and there …