If you think Dan is going to be talking about responsive layouts and Google’s mobile-friendly update you’re wrong! Get ready to be excited about SEO again after an insanely fast-paced session loaded with unique concepts and clever tactics guaranteed to …
Speaker: Dan Petrovic
Tuesday, 12 May 2015
11:00am – 11:30am
Room: Plenary Room
SEO – Links & Content
Slides: The Fine Art of Link Earning
Wouldn’t it be nice if you didn’t have to …
Content could increase rankings, even without links.
Personalisation affects rankings, and there is strong evidence that click through rate does too. Content can play a role in influencing both of these, and yet there is still a fixation on links.…
Last month I learned that one of our clients had a legal requirement to display a lightbox-style notification prior to allowing access to full page content. We tested performance of content behind tabs in the past and know that …
As everyone is no doubt already aware, having a mobile friendly website is now officially a ranking factor for searches from mobile devices. We already espouse the benefits of having a mobile friendly site to …
While alpha testing the new Search Impact feature in Google Webmaster Tools many of us noticed the impression data discrepancy. Dejan SEO website (web search only) shows 1,539,133 impressions in the Search Queries report while Search Impact shows 1,506,534 impressions …
Redditors have caught onto the fact that Google includes reddit in their news results and are currently having fun. Utilising website’s powerful traffic potential redditors are requesting upvotes to the front page with the promise of entry into Google’s results. …
Who remembers audio cassettes? To find your favourite song you had to wind the tape while guessing when to stop. Today we can random access our media but there just isn’t a way to know the exact point of interest …
Our aim was to determine whether phrases surrounding non-link URL citations on the web act as an off-site ranking factor. For the purpose of our experiment we had 42 citation pages indexed. Each page contained a written URL of our …
PDF documents are abundant on the web. A quick search will return over one billion results from Google’s index and almost all of these documents will have outbound links. Surprisingly all evidence so far suggests that by design, PDF documents …