Conversations With Google: Media Index

Voice Index

Who remembers audio cassettes? To find your favourite song you had to wind the tape while guessing when to stop. Today we can random access our media but there just isn’t a way to know the exact point of interest …

 

Google+ Pushes “Promoted Posts”

While not a new feature, +Post ads have only made a subtle appearance until now. It looks like somebody at Google decided to give the little used feature a little boost. Some webmasters are reporting a new prompt popping up …

 

Penguin 3: An Underwhelming Update

Definition Penguin 3: A webspam algorithm update with limited scope, aimed at easily detected link schemes. How does it compare?

While it still has the ability to strongly impact individual sites, Penguin 3 was clearly rolled out to tackle only …

 
The Great Link Paradox

The Great Link Paradox

We used to link feely on the web and anchor text has always been a matter of context and choice. Google changed everything with its profound dependency on link signals. Designer anchor text is not a pure SEO invention, Googlers …