Google+ Pushes “Promoted Posts”

While not a new feature, +Post ads have only made a subtle appearance until now. It looks like somebody at Google decided to give the little used feature a little boost. Some webmasters are reporting a new prompt popping up …

 

Penguin 3: An Underwhelming Update

Definition Penguin 3: A webspam algorithm update with limited scope, aimed at easily detected link schemes. How does it compare?

While it still has the ability to strongly impact individual sites, Penguin 3 was clearly rolled out to tackle only …

 
The Great Link Paradox

The Great Link Paradox

We used to link feely on the web and anchor text has always been a matter of context and choice. Google changed everything with its profound dependency on link signals. Designer anchor text is not a pure SEO invention, Googlers …

 
Call To Action Examples – How The Big Boys Do It

Call To Action Examples

How The Big Boys Do It

Okay, yes! There are loads of blog posts with examples of calls to action out there already, but we’re often asked for good examples, and having looked through some of the existing posts, they don’t do exactly what I want. …