Impact of Rankings on SERP CTR

There has been very little original research in the area of position-based clickthrough rates (CTR) in search engine result pages (SERP) and most SEO companies still quote outdated information (http://www.seoresearcher.com/distribution-of-clicks-on-googles-serps-and-eye-tracking-analysis.htm) which may not even be relevant …

 

Domain Hyphenation Test

There has been much talk about domain hyphenation with Google’s response vague as usual. Dejan SEO team put this to test and in conclusion non-hyphenated domains have an advantage over hyphenated ones. For test specifics and results read on.

Update
 

Online Shopping Statistics in 2011

In February of 2011, Getprice.com.au published a survey of almost 3000 Internet shoppers. According to the study, more Australians are shopping online than ever before. This trend began in 2009, when the global financial crisis forced Australian consumers to …

 

Education in the Digital Age

Author: Dan Petrovic, https://dejanseo.com.au

During our exhibition at CCA-Educause, Sydney our team (who sponsored the event) had pleasure of meeting many delegates, librarians, educators and presenters. Increased awareness of fast-moving technological trends resonated throughout the event, yet we felt that

 

Influencing User Behaviour through Search Engine Optimisation Techniques

Research paper on use of search engine optimisation techniques in conjunction with content and design to influence user behaviour online. Practical applications of this study can be applied in a variety of online marketing activities and disciplines including SEO, user interface design, usability, information architecture, call to action, conversion optimisation and visual funneling.
 

Customer Testimonials

Our happy customers are located around the world including Australia, Germany, France and the United States. They include companies of all shapes and sizes, in many different types of industries, offering everything from accommodation to gifts and IT services.  The …

 

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