Bought, Owned & Earned media types

After speaking with someone recently about the different types of media that a company or organisation can make use, I thought I should put a short article together to cover this in more detail.

To clarify, this article is pertaining

 

6 Reasons for Bidding on your Brands Keywords

brand--on-price-labels

During my career in Search Engine Marketing, one question that keeps popping up every now and again from clients is “should/why are we bidding on our branded keywords, we are at the top anyway”. Yes, I don’t disagree with the

 

SEO Test: Site Command

According to our casual observations site: command in Google tends to sort URLs by their length among other criteria (candicates: indexing/caching date, content, uniqueness…etc). To test how this work with pure URLs and minimal content we conducted a test with …

 

Giant Stars

Credits: Dan Petrovic, Brad Schwede, Jaala Webster…

 

AdWords Delivery Methods

AdWords Campaign Settings – Delivery Method

When you are first setting up an AdWords campaign you are presented with various options for how you would like to run your campaign. One of these options will be ad delivery, with only …

 

3 AdWords Aspects you need to be familiar with

If you are new to using the AdWords system even the simplest things to the advanced user can seem overwhelming. I have outlined 3 basic elements within any AdWords account with which you should become familiar with and if you …