Giant Stars

Credits: Dan Petrovic, Brad Schwede, Jaala Webster…

 

AdWords Delivery Methods

AdWords Campaign Settings – Delivery Method

When you are first setting up an AdWords campaign you are presented with various options for how you would like to run your campaign. One of these options will be ad delivery, with only …

 

3 AdWords Aspects you need to be familiar with

If you are new to using the AdWords system even the simplest things to the advanced user can seem overwhelming. I have outlined 3 basic elements within any AdWords account with which you should become familiar with and if you …

 

Google: Unnatural Links Notification

Manipulative Links

Today we’ve noticed a new type of email sent to a webmaster on Google Webmaster Help Forums. It was sent by Google Search Quality Team as a way of notifying the site owner that there are some links pointing to …

 

SERPS

August 9th Update: As reported by @alexasigno, Google has just introduced a new SERP layout for branded terms which looks like this:

Sony Serps

More compact version is available for some Australian domains such as Flight Centre:

Flight Centre SERPS

SERPs (Search engine result …

 

Impact of Rankings on SERP CTR

There has been very little original research in the area of position-based clickthrough rates (CTR) in search engine result pages (SERP) and most SEO companies still quote outdated information (http://www.seoresearcher.com/distribution-of-clicks-on-googles-serps-and-eye-tracking-analysis.htm) which may not even be relevant …

 

Domain Hyphenation Test

There has been much talk about domain hyphenation with Google’s response vague as usual. Dejan SEO team put this to test and in conclusion non-hyphenated domains have an advantage over hyphenated ones. For test specifics and results read on.

Update
 

Online Shopping Statistics in 2011

In February of 2011, Getprice.com.au published a survey of almost 3000 Internet shoppers. According to the study, more Australians are shopping online than ever before. This trend began in 2009, when the global financial crisis forced Australian consumers to …