Broken Links

Broken links are an old problem but also a great opportunity for many websites. In this article I will outline practical ways you can look at broken links in SEO context to improve your rankings, protect your reputation and provide …

 

Smartphone Usage in Australia

The smart phone has become widely popular in recent times and some statistics indicate that around 60% of us could be using them by the end of 2011 here in Australia. While that figure is considerably more than I would …

 

Google Analytics: Removing Search Query Data

Yesterday Google released an article on the official Google Analytics blog [1] outlining a new change to the reporting of organic traffic which was rolled out at the same time as the article. Basically, Google claims that they are now …

 

The Future of Search: Interfaces

According to Vernor Vinge and Ray Kurzweil [1] we’re at the dawn of technological singularity. According to their theory, in a few decades (circa 2045) technological advancement will reach a critical mass and result in an explosion of advancements in

 

Bought, Owned & Earned media types

After speaking with someone recently about the different types of media that a company or organisation can make use, I thought I should put a short article together to cover this in more detail.

To clarify, this article is pertaining

 

6 Reasons for Bidding on your Brands Keywords

brand--on-price-labels

During my career in Search Engine Marketing, one question that keeps popping up every now and again from clients is “should/why are we bidding on our branded keywords, we are at the top anyway”. Yes, I don’t disagree with the

 

SEO Test: Site Command

According to our casual observations site: command in Google tends to sort URLs by their length among other criteria (candicates: indexing/caching date, content, uniqueness…etc). To test how this work with pure URLs and minimal content we conducted a test with …