Test Update: Hidden Content

Test Update: Hidden Content

If a piece of content really important don’t hide it in any way on your page. Display it clearly visible for both users and search engines.

Key items:

  • Don’t hide important content using mechanisms such as tabs and accordions
  • If
 

User Behaviour Data as a Ranking Signal

Note: This article was first published on Moz Blog. This version does not use hypotext functionality and will be used to test the performance of hidden content in Google’s search.

Question: How does a search engine interpret user …

 
Here’s Why Nobody Reads Your Content

Here’s Why Nobody Reads Your Content

How much time do you have to read this? Switch to 5 minutes version.

Our research shows that only one in five people read web content word for word. Majority scan, skip and only read key items of interest.

We …

 
WordCamp Brisbane

WordCamp Brisbane

If you think Dan is going to be talking about responsive layouts and Google’s mobile-friendly update you’re wrong! Get ready to be excited about SEO again after an insanely fast-paced session loaded with unique concepts and clever tactics guaranteed to …

 
How Content Can Increase Rankings Without Links

How Content Can Increase Rankings Without Links

Content could increase rankings, even without links.

Personalisation affects rankings, and there is strong evidence that click through rate does too. Content can play a role in influencing both of these, and yet there is still a fixation on links.