Organic search traffic can be improved without increasing rankings.
All search results compete for user attention. An attractive search snippet on the second position can get as many or more clicks as a poorly presented first result.
What is click-through…
Here are the seven rules of effective online writing:
You have just scanned over a bullet point list, which answers the question asked in …
Primary trust signal on the web is the URL of the page which is used to establish two main criteria:
Around 21% of surveyed users check the URL to establish whether they’re on …
In the order of importance, the trust factors for online content are:
New research shows that organic links on the web often exist for explicitly promotional reasons.
A study of linking behaviour on the web was conducted between May and June 2016 in hope to understand the following:
We asked 144 SEOs to visit this page and cast their vote on typical risk and effort boundaries they follow. Here are the results:
Majority of our respondents show affinity towards safe, low-risk SEO practices ranging from moderate to high …
Today I discovered an interesting bug in Google’s auto-suggest feature which is triggered by incomplete words in long form queries. To recreate the bug search for a long sentence but remove a few last letters of a word and then …
Query “Search Console” suddenly started returning a very specific (and for that matter very wrong) canonical URL containing the following parameter &siteUrl=ftp://geograph.org.uk/
Full URL: https://www.google.com/webmasters/tools/home?hl=en&siteUrl=ftp://geograph.org.uk/
Why did Google suddenly switch away from the correct URL? Well ironically the …