Enterprise SEO: 2012 and Beyond

Enterprise SEO Header Image

Learn about the key elements behind our most successful enterprise SEO campaigns.

Enterprise SEO brings a whole new set of challenges on top of usual set of best optimisation practices and one of the most momentous obstacles with large-scale campaigns …

 

Why Google Went Social

Let’s take a look at some of the confirmed ranking factors and find out the reasons behind Google’s social focus.

Social Circle

Part 2 of the Search Quality Series by Dejan SEO

Our first search quality article discusses the link graph theory, …

 

Discovering Fake Consumer Reviews With GSRank

Researchers are working on ways to discover fake reviews by detecting organised groups of review spammers.

Fake Review Spam Formula

Over the years, opinion spamming has become a business. People get paid to write fake reviews. Such people cannot just write a …
 

Selective Sharing on Google+

Review of the first empirical study of Google+ platform in the context of selective sharing.

Real-World Sharing & Social Networks

Sharing information is a crucial part of human interaction and communication, however in the offline world we manage the information …

 

Link Spam Detection

In this article we describe quantitative metric-based link spam detection in a collection of analysed domains. Accuracy and co-relation ranges from 60 to 90 percent with adjustment of different quality parameters. Our technique is still considered to be ‘work in …

 

Canonical vs. Hreflang

Google clarifies webmaster questions around potential conflicting nature of rel canonical and hreflang annotation.

hreflang

Briefly about rel=”alternate” hreflang=”x”

Websites which serve the same content in multiple languages can utilise the rel=”alternate” hreflang=”x” annotations to help Google decide which version to …

 

Error URLs Lose PageRank

We knew it already but now Google confirms. Pages which give errors such as 404 or 500 eventually drop out of index and lose PageRank and are unable to accumulate or pass any search engine signals.

crawl errors filter

“If a URL becomes

 

The Case of Inflated (not provided) in Google Analytics

Today we noticed a way to potentially inflate the amount of (not provided) keyword in Google Analytics. Traffic from links on https://www.google.com and some of its subdomains will be treated as organic traffic with the keyword (not provided) and not …

 

2012 Brings 3 Key Improvements in Google’s Algorithm

Google is determined to level the playing field, reward good content and punish the cheaters. How will they achieve this?

There is plenty going on at Google at the moment but let’s highlight three key elements relevant to this article, …