Dispelling the Myth of Authorship Impact on CTR

I want to begin this post with its high-sounding title by bucking the trend regarding what the worldwide SEO community says and regarding what I generally claim. In a certain sense I am going against what I myself believe, but …


Beware: Online Reputation Management Spam

BEWARE: Online Reputation Management Spam

You could be running a 100% whitehat site and still receive a notification of unnatural links, thanks to ORM spam.

What’s ORM?

Show the good stuff, hide the bad stuff – that’s the basic principle of online reputation management (ORM). …


Brisbane Digital Strategy Forum

This Tuesday just past, the 11th of September, the Lord Mayor Graham Quirk and his ‘Chief Digital Officer’ Kieran O’Hea, held the Brisbane Digital Strategy Forum in conjunction with Brisbane Marketing at the Sebel and Citigate in the Brisbane …


How Bounce Rate May Affect PageRank

By factoring in bounce rate data in calculation of PageRank values, Fabien Mathieu and Mohamed Bouklit create a new and enhanced ranking algorithm.

Back PageRank


Small-Scale CTR Impact on Search Results

We tested the influence of small-scale click-through-rate on position of two pages on two new domains in Google. Two freshly registered domains (A & B) were used.

What did our test involve?
1. Search Google for “keyword”
2. Click on …


Experimental Methodology & Reporting for SEO

SEO Experimental Process

SEO experiments can help us gain a better understanding of how search engines operate and information gained can be used for competitive advantage. However, in order to make valid and reliable findings which can be applied to ‘real world’ projects, …


Guest Blogging? Exercise Caution!

Have you ever done any guest blogging? Here’s a few tips on how to stay safe and avoid breaching search engine guidelines.

Choose Wisely

Google has 25,270,000,000 pages in their index. Imagine a tiny little fraction of their index to …


The Random Google

Is Google purposely randomizing things just to mess with us? Let’s take a look at one patent and two SEO experiments.

Random Choices

In March 2011, I wrote an article outlining an interesting phenomenon I observed with PageRank distribution in a controlled …