Small-Scale CTR Impact on Search Results

We tested the influence of small-scale click-through-rate on position of two pages on two new domains in Google. Two freshly registered domains (A & B) were used.

What did our test involve?
1. Search Google for “keyword”
2. Click on …

 

Experimental Methodology & Reporting for SEO

SEO Experimental Process

SEO experiments can help us gain a better understanding of how search engines operate and information gained can be used for competitive advantage. However, in order to make valid and reliable findings which can be applied to ‘real world’ projects, …

 

Guest Blogging? Exercise Caution!

Have you ever done any guest blogging? Here’s a few tips on how to stay safe and avoid breaching search engine guidelines.

Choose Wisely

Google has 25,270,000,000 pages in their index. Imagine a tiny little fraction of their index to …

 

The Random Google

Is Google purposely randomizing things just to mess with us? Let’s take a look at one patent and two SEO experiments.

Random Choices

In March 2011, I wrote an article outlining an interesting phenomenon I observed with PageRank distribution in a controlled …

 

eCommerce SEO Guide: Strategy & Content Quality

This is an inspiring article for those involved in optimising eCommerce site and struggling with content quality.

You run an online store and have hundreds or even thousands of products. You’re pretty happy with its structure, pages are canonicalised, conversions …