Rejuvenating Old Links

Rejuvenating Old Links

I’m pleased to announce that we’ve commenced another search experiment. We’re investigating the impact of link rejuvenation on page’s performance in search. More specifically, we’ll be changing the format of existing links to create new ones.

Background

When Google re-crawls …

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Impact of Follower to Following Ratio on Google+

follower experiment header

The objective of this experiment was to determine whether there is a connection between the ratio of “circled” and “in circles” and page position in internal Google+ search. Often you will find that very popular pages follow only a handful …

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Next Panda Update: More Forgiving?

Panda Google

We’re seeing signs of thin-repetitive content finding its way back into Google’s index in the last couple of days. Is this a sign of a gentler, more forgiving search quality algorithm?

There are a few search queries which I perform …

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Google Link Disavow Tool: The Complete Guide

Google has finally released their link disavow tool enabling webmasters to report inorganic inbound links for their domains. This document contains a step-by-step guide with screenshots and a list of best practices including potential problems associated with the use of …

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