Penguin 2.0 and Matt’s overview

Penguin 2.0 update

Algorithm Update – the next leap!?

Called Penguin 2.0 internally at Google, the latest updates to roll out in the next week or so aim to have a significant impact on web spam tactics and the value these methodologies impart …

 

May 2013: A Massive Algorithm Update at Google?

It started in Australia as many webmasters and SEOs noticed a Venice-like update and now it looks like we’re looking at a global algorithm change.

mozcast

Mozcast shows a very turbulent 5th of May.

Jim Stewart was one of the first …

 
An Interview with Rand Fishkin

An Interview with Rand Fishkin

How can we help our clients & move forward as an industry? Whilst presenting at SMX Sydney last month, Dan had the opportunity to speak with Rand Fishkin and ask him just that. Rand also gave us a brief overview …

 

SEO for Multilingual eCommerce Websites

eCommerce Website's language Selector

During the last 5 years of doing SEO for eCommerce websites, I noticed that most store owners have a hard time with optimization for multiple languages. In this article I’ll try to explain some common misconceptions and tell you how …

 
Content So Simple Your Mother Could Do It

Content So Simple Your Mother Could Do It

Getting Started with Content

Creating content isn’t something that comes naturally to most people. Writing a blog post for the first time can be torture and reading the results often as painful. The biggest problem for many can be knowing …

 

Impact of Word Count on Social Shares

I have so far written around 200,000 words of content. Some of my posts are long and detailed, others can be amazingly short. I experimented with various formats over the years but was unable to find the exact pattern of …

 

Anchor Text Proximity Experiment

hyperlink

Background

I always felt that surrounding text plays a semantic role in Google’s search algorithm, but was never able to ascertain the degree of its influence or whether it has any impact at all. This experiment was designed to test …

 

Making it Happen in Online Marketing

Mihajlo Thinking

After spending two years as an executive in a fast growing Online Marketing agency with several offices across the globe, a large number of to-dos can accumulate in any given day. I go through a lot of delegation, continuous prioritising …