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Blind SERP Click Experiment

This SEO experiment is designed to test people’s clicking preferences once textual content is removed and replaced by plain outlines. Our participants were asked to open the page and nothing else. Some of them decided to click on specific results …

 

Conversations With Google

conversations with google

This article is also available in PDF format and as a Torrent

Google is undoubtedly the world’s most sophisticated search engine today, yet it’s nowhere near the true information companion we seek. This article explores the future of human-computer interaction …

 

Yes, Google May Ignore Some of Your Links

Ignored Links

When Google crawls the web, they try to be smart about how they manage and prioritise their resources. There is variety of clues and signals helping them decide what document to crawl and index and how deep to go on …

 

Why [Press Release] Submission is a Waste of Time

SEO industry has a knack for turning perfectly legitimate marketing disciplines into… something spammy. This is exactly what happened to the idea of press releases and the way they are distributed and picked up.

Press Release Bot

Googlers are aware of PR submission …

 

YouTube Subscriber Hack

I have recently discovered a neat trick to get more subscribers to your YouTube channel by utilising the subscription lightbox feature (depicted below).

To see this hack in action go here.

youtube subscriber hack

This feature can be used in your social …

 

PageRank Split Experiment

PageRank Split Experiment

One of the commonly circulated SEO theories is that links from pages with many outgoing links are not worth much. Dejan Labs team put this theory to a test in hope to find out what really happens.

The Experiment Setup…
 

Google Ignores Hidden Content – Including Tabs?

Google on Tabbed ContentIn today’s hangout with John Mueller from Google we found that Google tends to ignore content which seems to be off-screen (e.g. -9999px). We asked whether a portion of a website could be accidentally treated as hidden content and not …

 

Rejuvenating Old Links

Rejuvenating Old Links

I’m pleased to announce that we’ve commenced another search experiment. We’re investigating the impact of link rejuvenation on page’s performance in search. More specifically, we’ll be changing the format of existing links to create new ones.

Background

When Google re-crawls …