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Penguinflux or Hummingbird?

Today we upgraded Algoroo to include all available SERP flux data ranging from December 2012 until now. One thing that strikes me as unusual is the impact Penguin 2.0 left on search results. It seems that the level of search …

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Tested: Google’s New Barrier to Entry

Spam

Penguin 2.0 did many great things for the quality of Google’s search results, but one of them went largely unnoticed by the mainstream SEO community. Since the last update I was approached by several people who have noticed a new …

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Measuring Post Impressions in Google+

Google Plus Impressions

One thing I always wondered about in terms of Google+ statistics and engagement is the ratio of post impressions and clicks. In Google Webmaster Tools we can see how many people have seen our pages in SERPs and how many …

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How to Visualise Very Large Websites

If you’re running a small-to-medium sized website, visualising website architecture isn’t difficult. What do you do if your website exceeds 100,000 or even 1,000,000 pages?

Visio, PowerMapper, SmartDraw and similar applications won’t do the trick. They produce great visualisations in …

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Introducing: HyperPagerank

hyperpagerank

A ‘traditional’ link graph is a directed graph which consists of nodes connected by edges, a schematic representation of a document collection connected by directional links (A → B). Link-based search engines (such as Google) rely on directed link …

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Cheating Penguin is Easy

TL;DR: Google’s latest Penguin update doesn’t seem to detect unnatural link surges or anchor text abuse from expired domain link networks.

After Venice-like update in Australia, we had a rather uneventful week. Google started warming things up again on May …

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