Last month I learned that one of our clients had a legal requirement to display a lightbox-style notification prior to allowing access to full page content. We tested performance of content behind tabs in the past and know that …
While alpha testing the new Search Impact feature in Google Webmaster Tools many of us noticed the impression data discrepancy. Dejan SEO website (web search only) shows 1,539,133 impressions in the Search Queries report while Search Impact shows 1,506,534 impressions …
Redditors have caught onto the fact that Google includes reddit in their news results and are currently having fun. Utilising website’s powerful traffic potential redditors are requesting upvotes to the front page with the promise of entry into Google’s results. …
Who remembers audio cassettes? To find your favourite song you had to wind the tape while guessing when to stop. Today we can random access our media but there just isn’t a way to know the exact point of interest …
Our aim was to determine whether phrases surrounding non-link URL citations on the web act as an off-site ranking factor. For the purpose of our experiment we had 42 citation pages indexed. Each page contained a written URL of our …
PDF documents are abundant on the web. A quick search will return over one billion results from Google’s index and almost all of these documents will have outbound links. Surprisingly all evidence so far suggests that by design, PDF documents …
Earlier this year I published a comprehensive study of content and brand visibility on Google+ and one of the most intriguing concepts outlined in the study was the notion that Google+ represents a form of a display network. “Discovery Paths …
Topics: Content Marketing, Experiments, SERPs
We have new data which shows that the 25th October spike wasn’t part of the gradual Penguin 3 roll-out. It appears the update had a lot to do with on-page factors and is …
In April 2014 an experiment designed to test the influence of anchor text on URL rewriting showed positive results. Google chose inbound link anchor text value to override uninformative page title in SERPs. After the first stage of the …
Our SERP flux tracker records a first serious SERP tremble since Penguin 3.0 roll-out in Australia. Stronger than Panda 4.1. There’s a conversation on Google+ suggesting this could be a Panda refresh:
“I see huuuge increase for domains having …