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Why do we link to other websites?

New research shows that organic links on the web often exist for explicitly promotional reasons.

A study of linking behaviour on the web was conducted between May and June 2016 in hope to understand the following:

  • Why web publishers link
 

Risk vs Effort in SEO

We asked 144 SEOs to visit this page and cast their vote on typical risk and effort boundaries they follow. Here are the results:

seo risk vs reward

Majority of our respondents show affinity towards safe, low-risk SEO practices ranging from moderate to high …

 

Google Auto-Suggest Bug

Today I discovered an interesting bug in Google’s auto-suggest feature which is triggered by incomplete words in long form queries. To recreate the bug search for a long sentence but remove a few last letters of a word and then …

 
Test Update: Hidden Content

Test Update: Hidden Content

If a piece of content really important don’t hide it in any way on your page. Display it clearly visible for both users and search engines.

Key items:

  • Don’t hide important content using mechanisms such as tabs and accordions
  • If