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Giant Stars

Credits: Dan Petrovic, Brad Schwede, Jaala Webster…

 

Google: Unnatural Links Notification

Manipulative Links

Today we’ve noticed a new type of email sent to a webmaster on Google Webmaster Help Forums. It was sent by Google Search Quality Team as a way of notifying the site owner that there are some links pointing to …

 

SERPS

August 9th Update: As reported by @alexasigno, Google has just introduced a new SERP layout for branded terms which looks like this:

Sony Serps

More compact version is available for some Australian domains such as Flight Centre:

Flight Centre SERPS

SERPs (Search engine result …

 

Faces of Our Ancestors

morph

To create an accurate morph sequence it was important to correctly map the key points on each set of blending faces. For example, placing a marker in the corner of an eye of one face may initially result in a …

 

Impact of Rankings on SERP CTR

There has been very little original research in the area of position-based clickthrough rates (CTR) in search engine result pages (SERP) and most SEO companies still quote outdated information (http://www.seoresearcher.com/distribution-of-clicks-on-googles-serps-and-eye-tracking-analysis.htm) which may not even be relevant …

 

Domain Hyphenation Test

There has been much talk about domain hyphenation with Google’s response vague as usual. Dejan SEO team put this to test and in conclusion non-hyphenated domains have an advantage over hyphenated ones. For test specifics and results read on.

Update
 

Education in the Digital Age

Author: Dan Petrovic, https://dejanseo.com.au

During our exhibition at CCA-Educause, Sydney our team (who sponsored the event) had pleasure of meeting many delegates, librarians, educators and presenters. Increased awareness of fast-moving technological trends resonated throughout the event, yet we felt that

 

Influencing User Behaviour through Search Engine Optimisation Techniques

Research paper on use of search engine optimisation techniques in conjunction with content and design to influence user behaviour online. Practical applications of this study can be applied in a variety of online marketing activities and disciplines including SEO, user interface design, usability, information architecture, call to action, conversion optimisation and visual funneling.