When Google crawls the web, they try to be smart about how they manage and prioritise their resources. There is variety of clues and signals helping them decide what document to crawl and index and how deep to go on …
SEO industry has a knack for turning perfectly legitimate marketing disciplines into… something spammy. This is exactly what happened to the idea of press releases and the way they are distributed and picked up.
Googlers are aware of PR submission …
We’ve been repeatedly asked about where we got the idea that Google Webmaster Tools should be enough to perform link cleanup. After a few hours of video digging we found it at: 37:17
John: So generally speaking, you can …
In one of our recent articles we covered an issue of content which is not immediately
One of the commonly circulated SEO theories is that links from pages with many outgoing links are not worth much. Dejan Labs team put this theory to a test in hope to find out what really happens.
The Experiment Setup…
In today’s hangout with John Mueller from Google we found that Google tends to ignore content which seems to be off-screen (e.g. -9999px). We asked whether a portion of a website could be accidentally treated as hidden content and not …
I’m pleased to announce that we’ve commenced another search experiment. We’re investigating the impact of link rejuvenation on page’s performance in search. More specifically, we’ll be changing the format of existing links to create new ones.
BackgroundWhen Google re-crawls …
In our two recent experiments we created a number of pages copied from other domains, both cases got much attention but it seems it also got the attention of Google’s search quality algorithm.
Today we’ve received the following message:
This …
Last week I presented a method for search result hijacking. The story got much coverage in the SEO community, perhaps due to the fact that Rand Fishkin’s authority pages were also compromised as part of our experiment. One thing …
Search result hijacking is a surprisingly straightforward process. This post will go over theory, test cases done by Dejan SEO team and offer ways for webmasters to defend against search result theft.…