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Here’s how web users decide if online content is trustworthy.

Here’s how web users decide if online content is trustworthy.

In the order of importance, the trust factors for online content are:

  • Content Properties. Title, spelling, grammar, style, language and presence of quick answers.
  • Proof. Quotes, links, references and citations.
  • Publisher Reputation. Brand, website or publisher reputation.
  • Author Reputation. Familiarity 
 

Advanced New Tail Keyword Research

crowdsourcing

TL;DR Version
  1. Show people a photo of your product
  2. Ask them what they would type into a search engine if they were looking for it
  3. Discover new attributes, concepts and synonyms you haven’t considered before
  4. Expand your keyword research by 
 

55% of Australians Have Used Their Phone to Buy Online

online shopping

  • 55% of Australians have purchased online using their mobile phone
  • 2 out of 3 have spent more than $10 on an item
  • Low value transactions linked to digital products such as books, apps, games and phone credit
  • Repeated buying behaviour 
 

Why do we link to other websites?

New research shows that organic links on the web often exist for explicitly promotional reasons.

A study of linking behaviour on the web was conducted between May and June 2016 in hope to understand the following:

  • Why web publishers link
 

Risk vs Effort in SEO

We asked 144 SEOs to visit this page and cast their vote on typical risk and effort boundaries they follow. Here are the results:

seo risk vs reward

Majority of our respondents show affinity towards safe, low-risk SEO practices ranging from moderate to high …

 

Google Auto-Suggest Bug

Today I discovered an interesting bug in Google’s auto-suggest feature which is triggered by incomplete words in long form queries. To recreate the bug search for a long sentence but remove a few last letters of a word and then …