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Test Update: Hidden Content

Test Update: Hidden Content

If a piece of content really important don’t hide it in any way on your page. Display it clearly visible for both users and search engines.

Key items:

  • Don’t hide important content using mechanisms such as tabs and accordions
  • If
 

User Behaviour Data as a Ranking Signal

Note: This article was first published on Moz Blog. This version does not use hypotext functionality and will be used to test the performance of hidden content in Google’s search.

Question: How does a search engine interpret user …

 
Here’s Why Nobody Reads Your Content

Here’s Why Nobody Reads Your Content

How much time do you have to read this? Switch to 5 minutes version.

Our research shows that only one in five people read web content word for word. Majority scan, skip and only read key items of interest.

We …