YouTube Creator Institute
YouTube invites 45 top authors to their ‘Elite Club’
YouTube is taking the entire concept of YouTube to another level. In its search over the last six weeks for people who have created outstanding and unique YouTube content, they have recently announced who will be inducted into their two programs, YouTube Creator Institute and YouTubeNextUp.
Forty-five fortunate and hard working independent videographers will have the golden opportunity of financial support and training to add techniques, equipment, software and polish to their YouTube offerings.
The members of the first YouTube Creator Institute Class, to be held this summer, are 20 talented YouTubers. Ten will go to the University of Southern California’s School of Cinematic Arts and ten will go to Columbia College’s Television Department in Chicago. All of the chosen applicants will receive tuition, round-trip airfare and room and board. Their experience will include learning a newly-created media curriculum, using new media tools, and being taught by world-class faculty, YouTube veterans and YouTube stars.
The students will be engaged in building an upgraded customized channel with their brand. Part of their agreement is that they will video blog about their YouTube educational experiences as they happen. All while at the same time building a global audience. They will produce a final project that will be a significant piece of work, whether a short film, a talk show, a nature video, or other type of work by the end of the program. These final projects will be promoted by YouTube and its partners.
The YouTube NextUp program came about as a result of YouTube’s acquisition of the web video production company Next New Networks. Google paid less than $100 million for Next New Networks, according to theTimes. The 25 YouTube creatives who enter this program each receive $35,000 for the purpose of building their channels and one-on-one training at the YouTube Creator Camp, held in New York.
YouTube’s “partner program” has 20,000 world wide partners. YouTube has become focused on investing money and energy into developing the talent to be found in their partner program. In July, 2010 it launched the Partner Grants Program. YouTube has announced that some of their “partners” are entitled to wider live streaming capabilities and they are introducing premium channels to make YouTube more accessible for internet connected televisions.
One of the selected YouTube Creator Institute talents, Lauren Nash, noted of her YouTube presence, which she started in 2008, “I just wanted to make a channel that blogs about my art. People say my videos… inspire them to take a step into art.”