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What’s an average CTR for the 1st position in Google?

We analysed 7825 keywords across 172 domains and the average click-through rate (CTR) for the first position in Google was 36.15%.

Average CTR 1st Result

Analysis Explanation

Using a CTR analysis tool which works directly with Google Webmaster Tool data export we observed thousands of different keywords and how their position impacts the click-through rate (CTR) from search results. By isolating only those phrases which were found on the first position of Google or all analysed domains we found a wide range of CTR rates which have in total averaged to roughly 36%. This means that an average website may expect 36% of clicks from the entire monthly search volume. This is handy when predicting traffic from organic search.

Note that some search terms fluctuate wildly and may affect the average, here are a few significant examples:

  • Geographic Location
  • Medium (mobile, web, images)
  • Branded Terms

For more detailed analysis specific to your circumstances and industry get in touch or try our CTR analysis tool.

Dan Petrovic is a well-known Australian SEO and a managing director of Dejan SEO. He has published numerous research articles in the field of search engine optimisation and online marketing. Dan's work is highly regarded by the world-wide SEO community and featured on some of the most reputable websites in the industry.

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2 thoughts on “What’s an average CTR for the 1st position in Google?

  1. Hey Dan, thanks for sharing your analysis results. I would also love to know the average click-through-rates of all ten indexed listings on the first page.