Webmaster Tools Search Query Tips from Google
Google just published a video explaining some of the features of going through your search query data in Google webmaster tools, aside from the video which you can watch here they also did a follow up post on their official blog mentioning some of the main points when dealing with search query data.
Google’s Tech Lead at developer programs, Maile Ohye goes into detail throughout the video to explain some of the terms that you may find in webmaster tools such as impressions CTR, clicks and average position to help you understand what they mean and to help you gather data successful from GWT.
The later part of the video is focused on gathering data from top queries and top pages, my suggestion is to watch the video, but in case you can’t here is a hosrt summary from Webmaster tools official blog:
- Prepare by understanding your website’s goals and your target audience (then using Search Queries “filters” to support your knowledge)
- Sort by clicks in Top queries to understand the top queries bringing searchers to your site (for the given time period)
- Sort by CTR to notice any missed opportunities
- Categorize queries into logical buckets that simplify tracking your progress and staying in touch with users’ needs
- Sort Top pages by clicks to find the URLs on your site most visited by searchers (for the given time period)
- Sort Top pages by impressions to find valuable pages that can be used to help feature your related, high-quality, but lower-ranking pages